The Found Podcast with Molly Knuth18 Loka 2022

Episode 112: Thought Leadership In Small Business

Hey friends and welcome back to the Found podcast! I'm still lovin' the rebrand and hope you are too! Today I'm talking about a newer concept, and even if you haven't heard of the exact term, you know what it is. Thought leadership. Think about who you go to, whether in person or virtually, when you need someone to teach you something or give advice. Those people are thought leaders in their community. And you may not realize it yet, but I believe we are all leaders in our own way. P.S. with the podcast rebranding I'm feeling a little more myself so my barn mouth might slip an f bomb. Key Takeaways

I attended a Hannah Nievess Consulting masterclass to work towards my goal of becoming a thought leader.
"Thought leadership is what differentiates you from all of the people who do what is you do."
Position yourself to get found by your ideal audience
"Be THE go to in your industry not just AN option
I found the Why Discovery workshop by Miranda Danielson of Wander Design Co to be so helpful in establishing my touch tree. No matter where we pivot we can always ground ourselves in our why.
My why is "Helping women in small towns rewrite and redefine what it means to live and work here."

Steps To Becoming a Thought Leader

Find your why and deep goal.
Very specifically define who you most want to help though products and services.
Break down your specific tactics, approach, and perspectives that utilize you best.
- Think about those things you love that are common to you, but that other people might not know. For example, I LOVE Flodesk for my email list marketing and management.
- Get a little meta about your day to day and document it
Create content that shares with your ideal audience.
- At this moment in October 2022 swipeable storytelling carousels in Instagram are performing well. See my Samantha American Girl post or the story about shaving off my eyebrows (and not for the first time).

"Our products and services won't always reach our ideal audience at a time that works best for them to enroll or buy. But. When we present them with unique perspectives or a memorable story or fascinating results, we will be at the top of their mind for the time is right for them to make that purchase or make that investment." Follow for More Follow me, Molly Knuth on Instagram and Facebook.

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