The Found Podcast with Molly Knuth1 Marras 2022

Episode 114: Pricing and Packaging

Hey listeners! Welcome back, especially to those of you with service-based businesses. In this podcast I share strategies for packaging and pricing your offers. Ugh. Did your stomach drop? Pricing can be a vulnerable topic, and I've shared my discomfort about money conversations in the past. I'm happy to be much more confident now, and excited to share my answers to this common question. Key Takeaways

This topic is taken from my Business Bootcamp module. Find out more about Business Bootcamp at MollyKnuthMedia.com/shop
I have a distinct memory of deciding what to charge for what I could do with who needs it. I felt raw, nervous, and too big for my britches. My pricing was based on an hourly rate for what I expected my package to entail.
My britches weren't sustainable! After awhile it was necessary to update my pricing to reflect my expertise and efficiency.
Consider opportunity cost when pricing. Time you are spending with a client is time you're NOT doing anything else. Same for the client. Time they are getting by hiring you is time they can be doing anything else that could make them more money.
Ask yourself how much time you are saving the client. What do they do to earn the money to pay you? What do others in your industry charge?
Avoid the comparison game, but it is a nice general guideline.
Resist the urge to be driven by fear, scarcity, and powerlessness.
Build an offer suite with your middle-of-the-road flagship offer, at least one upgrade, and at least one more affordable option.
You're the boss! You get to decide! There are not rules. You make the rules.
Think about quality, not quantity of offers. Like… Louis Vuitton, not Dollar Tree.
Your pricing should be as unique as you are!

P.S. My episode with Sheila Hansen on Money Mindset is so valuable if this is a topic you struggle with! Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

245: The Art of Unraveling with Erin McGuire-Henson

This week on The Found Podcast, Molly reconnects with returning guest Erin McGuire-Henson, a nervous system healer, coach for soul-aligned entrepreneurs, and newly published author of The Art of Unrav...

25 Maalis 46min

244: Go First: Courage, Community, and Starting Over with Erin Moore

This week on The Found Podcast, I'm joined by brand photographer, mother of four, and longtime friend Erin Moore for a deeply honest conversation about courage, community, and what it really takes to ...

18 Maalis 42min

243: Your Story Is Your Superpower with Danielle Letayf

This week on The Found Podcast, I'm joined by Danielle Letayf — founder of Badassery, personal brand strategist, podcast guesting expert, and the perfect woman to help us kick off our Women's History ...

11 Maalis 43min

242: Hot Takes vs. High Character: A Women's History Month Reflection

It's officially Women's History Month, and this year, instead of starting with statistics, I'm starting with a question: In 2026, are we elevating hot takes…or high character? When I was in seventh gr...

4 Maalis 46min

241: The Ecosystem of Opportunity: How Community Colleges Build Stronger People, Businesses, and Communities with Amy Lasack of NICC

What if education wasn't a one-time phase of life, but an evolving journey designed to meet people exactly where they are? In this episode of The Found Podcast, Molly sits down with Amy Lasack, Vice P...

25 Helmi 44min

240: More Than a Title: Reintroducing Myself (and Why Your Path Doesn't Have to Be Linear)

If you've been here for years or you're only a handful of episodes in... this one is for you. After recently stepping back into the guest seat on another podcast, I realized it had been a while since ...

18 Helmi 45min

239: The Power of "The Pause" with Molly Schreiber

Some people build businesses. Some people follow a calling. And sometimes… those two things become the very same path. This week on The Found Podcast with Molly Knuth, I sit down with fellow Iowan and...

11 Helmi 48min

238: Five Things I'm Embarrassed I Had to Relearn (and What They Taught Me About Leadership, Money, and Showing Up)

This one is a little raw. A little unpolished. And very real. After batch-recording months of episodes and stepping into a new season of leadership, I sat down at the mic for the first time this year ...

4 Helmi 45min