The Found Podcast with Molly Knuth1 Marras 2022

Episode 114: Pricing and Packaging

Hey listeners! Welcome back, especially to those of you with service-based businesses. In this podcast I share strategies for packaging and pricing your offers. Ugh. Did your stomach drop? Pricing can be a vulnerable topic, and I've shared my discomfort about money conversations in the past. I'm happy to be much more confident now, and excited to share my answers to this common question. Key Takeaways

This topic is taken from my Business Bootcamp module. Find out more about Business Bootcamp at MollyKnuthMedia.com/shop
I have a distinct memory of deciding what to charge for what I could do with who needs it. I felt raw, nervous, and too big for my britches. My pricing was based on an hourly rate for what I expected my package to entail.
My britches weren't sustainable! After awhile it was necessary to update my pricing to reflect my expertise and efficiency.
Consider opportunity cost when pricing. Time you are spending with a client is time you're NOT doing anything else. Same for the client. Time they are getting by hiring you is time they can be doing anything else that could make them more money.
Ask yourself how much time you are saving the client. What do they do to earn the money to pay you? What do others in your industry charge?
Avoid the comparison game, but it is a nice general guideline.
Resist the urge to be driven by fear, scarcity, and powerlessness.
Build an offer suite with your middle-of-the-road flagship offer, at least one upgrade, and at least one more affordable option.
You're the boss! You get to decide! There are not rules. You make the rules.
Think about quality, not quantity of offers. Like… Louis Vuitton, not Dollar Tree.
Your pricing should be as unique as you are!

P.S. My episode with Sheila Hansen on Money Mindset is so valuable if this is a topic you struggle with! Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

Episode 20: Social Responsibility

"This is my year!" "Here's to 2021!" "Let's do this!" On Monday, January 4, I was inspired, lit up, and ready to tackle all my big goals for the new year. Were you too? Ready to kick ...

12 Tammi 202133min

Episode 19: Mailbag 2.0

NEW, NEW, NEW! Hot off the mic this week is an episode all about your burning questions! On Instagram, followers submitted the musings on their hearts and minds, and we dive into each with short segm...

5 Tammi 202157min

Episode 18: New Year, Focused You

2020 doesn't have to be a lost year. For some of us it was hard, full of obstacles and ever-changing rules and challenges. And some of us had huge health battles to overcome. The closing of a chapter....

29 Joulu 202032min

Episode 17: Small-Town Holidays in 2020

How many of you have paused recently to look around and say "man, what a year?" In this holiday season of 2020, we are facing some unique challenges and changes to our traditional holiday celebra...

22 Joulu 202020min

Episode 16: Business Marketing Year-End

Business Marketing Year-End As we all say a collective goodbye to 2020 (and good riddance), there are a few things we need to do as business owners to get our marketing in line for '21. Yes,...

15 Joulu 202031min

Episode 15: Mental Edits with Dawn Kress

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Dawn Kress, wife, mom, ag-vocate, virtual educator and chaos coordinator, to the podcast. I first met Dawn in the spring of 201...

8 Joulu 202054min

Episode 14: Empowering Female Entrepreneurs with Janene King

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Janene King, founder of Empower Her Co, a community of female entrepreneurs. When I first met Janene in early 2018, it was immedia...

1 Joulu 202044min

Episode 13: Creating with Canva

I admit it…I am a serial content consumer. I follow influencers, mentors, people in my same line of work, celebrities, local celebrities, to get an idea of what they're posting and how I can incorpor...

24 Marras 202022min