The Found Podcast with Molly Knuth1 Marras 2022

Episode 114: Pricing and Packaging

Hey listeners! Welcome back, especially to those of you with service-based businesses. In this podcast I share strategies for packaging and pricing your offers. Ugh. Did your stomach drop? Pricing can be a vulnerable topic, and I've shared my discomfort about money conversations in the past. I'm happy to be much more confident now, and excited to share my answers to this common question. Key Takeaways

This topic is taken from my Business Bootcamp module. Find out more about Business Bootcamp at MollyKnuthMedia.com/shop
I have a distinct memory of deciding what to charge for what I could do with who needs it. I felt raw, nervous, and too big for my britches. My pricing was based on an hourly rate for what I expected my package to entail.
My britches weren't sustainable! After awhile it was necessary to update my pricing to reflect my expertise and efficiency.
Consider opportunity cost when pricing. Time you are spending with a client is time you're NOT doing anything else. Same for the client. Time they are getting by hiring you is time they can be doing anything else that could make them more money.
Ask yourself how much time you are saving the client. What do they do to earn the money to pay you? What do others in your industry charge?
Avoid the comparison game, but it is a nice general guideline.
Resist the urge to be driven by fear, scarcity, and powerlessness.
Build an offer suite with your middle-of-the-road flagship offer, at least one upgrade, and at least one more affordable option.
You're the boss! You get to decide! There are not rules. You make the rules.
Think about quality, not quantity of offers. Like… Louis Vuitton, not Dollar Tree.
Your pricing should be as unique as you are!

P.S. My episode with Sheila Hansen on Money Mindset is so valuable if this is a topic you struggle with! Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

213: Reconnecting to Your Soul with Anji Antkowiak of Soulful Living with Anji

Hey friend, you are in for something truly special today. In this episode of The Found Podcast, I'm joined by the radiant and wise Anji of Soulful Living with Anji. I first met Anji in late 2024 durin...

30 Heinä 202556min

212: Book the Damn Trip with Lea Droessler of Sunny & Turquoise

This week's episode is all about joy, adventure, and the transformative power of travel. I'm joined by my friend Lea Droessler, a Midwest native now based in Golden, Colorado, whose story is expansive...

23 Heinä 202555min

211: The Most Fun Part of Summer: The Great Jones County Fair (Featuring the Knuth Kids)

This week on The Found Podcast, we're keeping things fun—literally. Molly sits down with some very special guests who know a thing or two about summer joy: her four kids! Back by popular demand, Aiden...

16 Heinä 202530min

210: The Five Best Days of Summer with Abby Jaeger of The Great Jones County Fair

This week's episode is pure summer joy—and a celebration of one of Iowa's most beloved traditions. In a world where ambitious women are often told to "do it all," we're flipping the script with July's...

9 Heinä 202548min

209: Just Have F*cking Fun: Scavenger Hunts, Friendship, and Letting Loose on Purpose

This week's episode is a little off-script—and that's exactly the point. As ambitious women and small-town founders, we often prioritize productivity, progress, and performance... but what about play?...

2 Heinä 202542min

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sa...

25 Kesä 202554min

207: The Best Things I've Ever Said "No" To

In the hustle of entrepreneurship, we're often told to say yes—to opportunity, growth, and grit. But sometimes the most powerful move we can make… is to say no. In this solo episode, Molly reflects on...

18 Kesä 202552min

206: The Power of No with Brooke Fitzgerald of The Restoration Project

In this episode of The Found Podcast, I sit down with my friend, client, and total ray of sunshine—Brooke Fitzgerald. As the Energy builder, Coach, and Partner at The Restoration Project, Brooke bring...

11 Kesä 202555min