333: Finding the Voice of Your Business with Katie Kenton

How do you provide personalized care? Katie Kenton, owner of Katie's Kennel, shares her experience of business growth. Katie is committed to focusing on her community and making connections with her clients. As a new mom, Katie has found a new way to balance her personal life and work, and works hard to stay in tune with what her brand is and the voice of her business.

Main topics:

• Slow Growth
• Large number of employees
• At home boarding
• Hosting events
• Defining a 'brand'

Main takeaway: You can't grow unless you learn!

About our guest:

Katie has a long history of trying to figure out what made her happy in life. Well, her dog Ghost was on the top of that list. Katie was working a 9-5 and seemed to enjoy her lunch breaks at home with her dog more than being in an office. One day she decided to take a leap of faith, quit her job and started Katie's Kennel. With no direction on where to even began she made business cards, started an Instagram page and went to work. Over the years Katie has created a community of pet lovers in the Kansas City area, grown a large team of pet professionals and has even been voted Best Boarding in KC.

I'm a local Kansas City girl who loves animals. My whole life I grew up with dogs, cats, fish and lizards. It wasn't until my 20's when I adopted a cute Husky-German Shepard mix that my life was completely changed. When I brought Ghost home I soon learned that my life didn't revolve around me, it was his world and I was the one who was responsible for his care. Ghost has inspired me in so many ways with his love and support he's given me.

Katie's Kennel is my passion, my creative outlet and has brought me and my family so much joy over the last 3.5 years. The world is forever changing, and we've taken challenges thrown at us and learned to grow with them. I am so incredibly proud of our team and all we have done with the pet community locally and on social media. Thank you for being apart of our growth <3 KK

Links:

Email: sitstaywalk@katieskckennel.com

https://www.katieskckennel.com

Facebook: https://www.facebook.com/Katieskennel/

Instagram: http://www.instagram.com/katies.kennel

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Email us at: feedback@petsitterconfessional.com

Full show notes and transcript

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