423: Building Trust with Clients from the Start with Kimberly Layman

Are you running the business you thought you'd be? Kimberly Layman, owner of Kimberly's Kritter Care, shares the process of refocusing her company to better align with her passions after experiencing burnout early on in the pandemic. She outlines her personalized onboarding strategy of phone calls and in-person meetings to set clients at ease. In addition, Kimberly explains how she structures clear expectations around communication preferences upfront to avoid issues down the road. She also details her strategic approach to obtaining reviews through timely and specific follow-up requests.

Main topics:

• Utilizing organizational skills
• Refocusing to stay on passion
• Building trust through client onboarding
• Asking for client reviews

Main takeaway: Establishing trust helps create loyal clients and positive word-of-mouth marketing.

About our guest:

Introducing Kimberly, the founder and CEO of Kimberly's Kritter Care in Charleston, SC! Her journey began in 2016 when she bid farewell to her corporate career, following her heart's calling and love for animals.

Starting out as a one-woman show, Kimberly dedicated herself to providing impeccable pet care services for busy pet parents and never expected to be more than a solo provider. Less than 8 months into the business, she quickly recognized the growing demand for reliable pet care, so she enlisted the help of independent contractors, expanding the scope of her services and touching the lives of even more adorable kritters.

However, it was in 2021 that Kimberly made a game-changing decision. Determined to elevate the level of care provided, she transitioned from independent contractors to building a dedicated team of professionals who shared her passion for animals. With a team of six part-time employees, Kimberly's Kritter Care now stands stronger than ever before.

Thanks to her team and her unwavering commitment and renewed focus on the business, Kimberly's Kritter Care has witnessed remarkable growth. In 2022, the business grew by 76%, and the momentum has continued with a 49% increase through the first half of 2023.

Kimberly is excited to see what the future holds and looks forward to growing the business and expanding its reach even further!

Links

https://www.kimberlyskrittercare.com

kimberlyskrittercare@gmail.com

https://www.facebook.com/KimberlysKritterCare/

https://www.instagram.com/kimberlyskrittercare/

https://www.youtube.com/channel/UCzQU2yS_U7P90PjCCBhAH2g

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Full show notes and transcript

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