From Buyer Beware to Seller Beware in Agtech
Agtech - So What?16 Marras 2022

From Buyer Beware to Seller Beware in Agtech

We’ve been thinking a lot recently about how much the world of agtech has changed over the last two decades, and how companies, and more importantly, their customers, are adapting to an increasingly digitally native world. For years, the focus was on educating farmer-customers and post-sales training. But today, sophisticated growers tell their tech partners, and their peer networks, what they want, need, like, and dislike about their tools, often in real time.
Today we dig into this transition, which we think of as the shift in agtech from ‘buyer beware’ to ‘seller beware’. First, we talk to Leet Wilksch of Agbyte, who sits on both sides of the buyer/seller table as farmers have evolved from tech skeptics to discerning buyers. Then, we gain some industry perspective from Jason McNeice and Darren Walford of Trimble Agriculture.

For more information and resources, visit our website.

Jaksot(203)

When Kansas Drys up… in 2050 with Dan Northrup

When Kansas Drys up… in 2050 with Dan Northrup

There are many parts of the US that are at risk for severe drought and heat in the next 30 years due to climate change. But then there’s Kansas, where some growers pull irrigation water from a particu...

18 Syys 202431min

Unconventional Farmer-led Finance Strategies with Quint Pottinger

Unconventional Farmer-led Finance Strategies with Quint Pottinger

Despite challenging conditions in financial markets the world over, ambitious entrepreneurs find a way. There are few sectors where that is more true than in agriculture, and despite the industry’s re...

4 Syys 202439min

Ag’s Scifi (and Non-Fiction) Future: Horizon Scanning… so what? with Shane Thomas

Ag’s Scifi (and Non-Fiction) Future: Horizon Scanning… so what? with Shane Thomas

We’ve been thinking (and talking, and writing) a lot lately about the forces that are shaping the future of agriculture. There are the more obvious ones– artificial intelligence and mandatory climate ...

21 Elo 202436min

Citrus Moves North with Farmer and Orangepreneur Lindy Savelle

Citrus Moves North with Farmer and Orangepreneur Lindy Savelle

When people talk about the impacts of climate change on agriculture, they usually use the future tense. The reality, though, is that climate change already is, and has been, changing global conditions...

7 Elo 202435min

How Syngenta is thinking about AI with Feroz Sheikh

How Syngenta is thinking about AI with Feroz Sheikh

Not too long ago, we co-published a paper on the future of AI called “Yield Maps Killed AgTech Software, Can AI Save It?” and got a ton of great responses from across the industry. One such responder ...

24 Heinä 202440min

AgTech News …So What? July 2024 with Shane Thomas

AgTech News …So What? July 2024 with Shane Thomas

This week, we’re breaking down the freshest announcements from the agribusiness, agtech, and broader policy and tech worlds to share insights and ask “so what?” Sarah and Matthew are joined this week ...

10 Heinä 202438min

Evaluating Biologicals Businesses with Joel Lipsitch

Evaluating Biologicals Businesses with Joel Lipsitch

For better or worse, the biologicals space is still in the process of repairing a reputation that was marred by years of over-promising and under-delivering. Yet big advances have been made in recent ...

26 Kesä 202440min

Rebooting AgTech Software with AI,  with Rhishi Pethe

Rebooting AgTech Software with AI, with Rhishi Pethe

We are certainly not alone in our interest in how artificial intelligence will shape agriculture in the coming years. We’ve been learning out loud about both the tech that might emerge, but also about...

12 Kesä 202433min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-rahamania
pomojen-suusta
rss-porssipuhetta
rss-lahtijat
rss-inderes
inderespodi
taloudellinen-mielenrauha
ostan-asuntoja-podcast
kasvun-kipuja
rss-h-asselmoilanen
herrasmieshakkerit
rss-bisnesta-bebeja