The Downside of Having A Huge Corporate Client
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10 Joulu 201823min
Fixing eBay's Culture
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3 Joulu 201823min
A Cautionary Tale About Trademarks
In 2015, Carrie Sheffield founded a live-streaming news service called BOLD. Two years later, a pair of gigantic public media companies announced that they, too, would be launching a live-streaming news service called BOLD. In this episode, we follow what happened next... and turn to an IP lawyer to help us make sense of it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
26 Marras 201824min
SimpliSafe Was Targeting The Wrong Customer
When the home security company SimpliSafe launched, it marketed itself entirely towards renters. After all, they were an underserved marketplace—no other home security system was made for people who rent apartments. But SimpliSafe wasn't growing as fast as its founders expected, so it dug into its customer data and discovered something surprising: Half its customers were home-owners, the people it explicitly wasn't trying to reach. Now it had a big decision to make: Does SimpliSafe keep going with renters, or change everything (including its product!) to court this new marketplace of customers? Learn more about your ad choices. Visit megaphone.fm/adchoices
19 Marras 201823min
How Home Depot's CEO Managed A Massive Data Breach
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12 Marras 201823min
Why Meeting Customers In Person Changes Everything
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5 Marras 201823min
He Killed Off A $30 Million Business—And Thrived!
Andy Monfried's company Lotame was thriving, but he saw trouble on the horizon: His industry was changing. Lotame was a major player in the complicated world of digital advertising, and although there was plenty of growth still to be had and plenty of money still to be made, Andy knew that his company's long-term future was going to be rocky. So he made a difficult, gut-wrenching decision. Rather than wait for the decline to come, he was going to shut down a major portion of his company now—sacrificing $30 million in revenue!—and rebuild it as a different company whose future looked brighter. This is the story of how he took such a big risk, and why it paid off. Learn more about your ad choices. Visit megaphone.fm/adchoices
29 Loka 201820min
How Gen. Stanley McChrystal Protects His Time
Every entrepreneur struggles to manage their time, and Gen. Stanley McChrystal (Ret.) knows that challenge especially well. He previously commanded U.S. forces in Afghanistan, and now oversees a 90-person consultancy called the McChrystal Group. How does a guy this busy keep on schedule? In this episode, we learn how McChrystal uses a calendar with the level of rigor only a former military general would think of. Learn more about your ad choices. Visit megaphone.fm/adchoices
22 Loka 201820min
