Ep 150:  Working With Your Spouse, Building a Personal Brand & The Future of Customer Service

Ep 150: Working With Your Spouse, Building a Personal Brand & The Future of Customer Service

Blake Morgan is a keynote speaker, a Customer Experience Futurist and author of the new book, "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences." She is also my wife. Blake is an adjunct faculty member in Rutgers University's executive education MBA program. She contributes to Forbes, the Harvard Business Review and the American Marketing Association. She hosts The Modern Customer Podcast and a weekly customer experience video series on YouTube.

More is More is about hard work. Blake says that companies today cannot sit on their laurels. "The only thing that will differentiate themselves from their competitors is customer experience." Customer experience is what the customer thinks of the brand. It doesn't matter what a company thinks, the customer has preconceived ideas of what it is.

The book discusses – a 'D.O. M.O.R.E.' framework. This is not just spending more money but making customers lives easier and better. Do More comes from the following:

D – Designing something special

O – Offer a strong employee experience

M – Modernizing with technology

O – Obsessed about customers

R – Rewarding responsibility and accountability

E – Embrace disruption and innovation

What are some trends Blake is seeing? More big companies are hiring remotely. With that in mind, it is important to be smart about the types of people who you hire. Hire for attitude not only skill set. Hire people who are wonderful representatives for your brand.

What you will learn:

  • Life in the Morgan household
  • What it is like working 'next to' your spouse!
  • Getting started in speaking and writing
  • Why Blake wrote her book
  • How customer experience fits into the future of work
  • How customer experience and employee experience fit together

Jaksot(1184)

Ep. 8: How The Collaborative Economy is Changing Everything

Ep. 8: How The Collaborative Economy is Changing Everything

You may have heard of the sharing or collaborative economy where consumers are getting what they want from each other isntead of through corporations. But what is driving this new model, how does it i...

15 Loka 201448min

Ep. 7: Privacy and Security

Ep. 7: Privacy and Security

This week I explore privacy and security and whether or not these things exist in today's digital world. My guest is Raj Samani, a CTO with McAfeee and Internet Security Advisor to the EURPOL Cybercri...

8 Loka 201454min

Ep. 6: Badges and Education

Ep. 6: Badges and Education

In episode 6 I speak with Jade Forester who helps run marketing and community for the Open Badge Alliance. Education today is broken and the value of traditional institutions is declining especially a...

1 Loka 201454min

Ep. 5: Recruiting 2.0

Ep. 5: Recruiting 2.0

Guy Halfteck, the CEO of Knack, joins me to explore how games and big data are impacting the way we attract and manage talent within organizations. This is currently a huge problem within many organiz...

24 Syys 201453min

Ep. 3: Smart Cities and Cities of The Future

Ep. 3: Smart Cities and Cities of The Future

Episode 3 of the future of work podcast explores smart cities and future cities. The guest is Deb Acosta who is the chief innovation officer for the city of San Leandro. We explore topics such as tran...

10 Syys 201459min

Ep. 4: Trust and the Future of Work

Ep. 4: Trust and the Future of Work

This week my guest is Charlie Green who is the co-author of The Trusted Advisor and author of Trust-Based Selling. He's a world leading authority on the subject of trust and in this episode we explore...

10 Syys 201451min

Ep. 2: Creating Distributed Teams

Ep. 2: Creating Distributed Teams

Episode 2 of the future of work podcast explores why organization's should consider building distributed teams, what the benefits of distriuted teams are, and how to build distributed teams. We touch ...

27 Elo 201438min

Ep. 1: Millennials in the Workplace

Ep. 1: Millennials in the Workplace

Episode 1 explores millennials and the impact that they are having on organizations and the world in general. New York Times best-selling author and Gen Y expert Dan Schawbel is the featured guest who...

9 Elo 201442min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-rahamania
rss-lahtijat
rss-doulapodi
rss-sisalto-kuntoon
rss-tarkeista-asioista-2
rss-paasipodi
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-muutoksenanatomiaa-podcast
rss-rentotapaus
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-ammattipodcast