Leadership Lessons From Snowflake’s Sales & Marketing Duo | Chris Degnan and Denise Persson
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Leadership Lessons From Snowflake’s Sales & Marketing Duo | Chris Degnan and Denise Persson

Scaling a business globally comes down to leaders who align teams and drive them forward together.

Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth.

They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake’s ‘go-to-market engine’ and fostered a customer-first culture across every function.

Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and Denise Persson, CMO at Snowflake.

Connect with Chris Degnan

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Connect with Denise Persson

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Connect with Joubin


​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

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About the Joubin MirzadeganJoubin has been with Kleiner Perkins since 2019 where he advises the KP portfolio companies on how to build and scale a robust go-to-market strategy. Additionally, he enables the firm’s portfolio through high impact relationships with F500 executives and key ecosystem partners. Joubin was previously at Palo Alto Networks as a global district sales manager for the Central US based in Chicago where he scaled the Central Cloud business from 1 enterprise rep and $2M ARR to 12 reps and $50M+ ARR in 4 quarters. He has also worked for Evident.io as an enterprise account executive and at Bracket Computing (acquired by VMWare) where he built the inside sales team from the ground up.

20 Huhti 202045s

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