151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service.

Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, is a co-author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (McGraw-Hill, May 11, 2021).

The book illustrates how companies can survive—and win.

CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by:

  • Identifying and focusing on the customers who are the most profitable.
  • Providing services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use.
  • Supporting your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth.

These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result.

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Jaksot(499)

98: Ten warning signs for a consulting workshop

98: Ten warning signs for a consulting workshop

https://www.firmsconsulting.com (opt-in for free to get access to sample advanced episodes) CONNECT WITH FIRMSCONSULTING ON SOCIAL MEDIA http://bit.ly/Firmsconsultingsubscribe https://www.instagram.com/firmsconsulting/ https://www.linkedin.com/company/firmsconsulting/ https://www.facebook.com/Firmsconsulting/ https://twitter.com/firmsconsulting https://www.pinterest.com/firmsconsulting/

30 Tammi 202010min

97: The most important output in a consulting study | Management consulting project  | Benefits case

97: The most important output in a consulting study | Management consulting project  | Benefits case

An episode 96 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  One thing you always need to present in all of your management consulting projects is a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. www.FIRMSconsulting.com - optin for email updates to receive access to some episodes from our advanced #strategy programs.

21 Tammi 202010min

96: "Are you undervaluing your customers?" with Bain & Company's Rob Markey

96: "Are you undervaluing your customers?" with Bain & Company's Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.  Rob Markey, a partner and director at Bain & Company and the founder of the firm’s Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York. https://www.firmsconsulting.com/

14 Tammi 20201h 9min

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