185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

185: Why you should read Bill Matassoni's memoir (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss why everyone should read Bill Matassoni's book.

Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets.

MARKETING SAVES THE WORLD: Stories Why Capitalism Works. Bill Matassoni

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Jaksot(499)

99: The one thing every consulting case study must produce

99: The one thing every consulting case study must produce

An episode 99 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  www.FIRMSconsulting.com - optin for email updates to receive access to some episodes from our advanced strategy programs.  https://www.firmsconsulting.com (opt-in for free to get access to sample advanced episodes) CONNECT WITH FIRMSCONSULTING ON SOCIAL MEDIA http://bit.ly/Firmsconsultingsubscribe https://www.instagram.com/firmsconsulting/ https://www.linkedin.com/company/firmsconsulting/ https://www.facebook.com/Firmsconsulting/ https://twitter.com/firmsconsulting

4 Helmi 20209min

98: Ten warning signs for a consulting workshop

98: Ten warning signs for a consulting workshop

https://www.firmsconsulting.com (opt-in for free to get access to sample advanced episodes) CONNECT WITH FIRMSCONSULTING ON SOCIAL MEDIA http://bit.ly/Firmsconsultingsubscribe https://www.instagram.com/firmsconsulting/ https://www.linkedin.com/company/firmsconsulting/ https://www.facebook.com/Firmsconsulting/ https://twitter.com/firmsconsulting https://www.pinterest.com/firmsconsulting/

30 Tammi 202010min

97: The most important output in a consulting study | Management consulting project  | Benefits case

97: The most important output in a consulting study | Management consulting project  | Benefits case

An episode 96 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  One thing you always need to present in all of your management consulting projects is a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. www.FIRMSconsulting.com - optin for email updates to receive access to some episodes from our advanced #strategy programs.

21 Tammi 202010min

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