189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

189: Michael Sacca and Mike Belsito, Customer empathy: User persona or jobs to be done?

Welcome to Strategy Skills episode 189, an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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156: 7-Eleven’s inconvenient truth about convenience (Monday Morning 8 a.m. #29, part 1)

156: 7-Eleven’s inconvenient truth about convenience (Monday Morning 8 a.m. #29, part 1)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo To get a copy of some of the previous issues you might have missed, get the Strategy Insights book. If you love Strategy Insights and support it with reviews on Goodreads and Google Play (and support on Amazon is very much appreciated) by May 30th 2021, please email support@firmsconsulting.com as we will be sending 1-month access to the accompanying course as a gift to members who loved and supported the book with reviews. P.S. If you want to support the Monday Morning 8 a.m. and our other work, there are many ways you can do that, including reviews on iTunes / Amazon / Goodreads / app, purchasing our memberships / books, applying to join our prelaunch team, or just spreading the word. Some links above are affiliate links. As an Amazon Associate, we earn from qualifying purchases.

24 Touko 202110min

155: Taming the beast tech has become with actionable solutions. With Cognizant's Ben Pring

155: Taming the beast tech has become with actionable solutions. With Cognizant's Ben Pring

How can we take back control of technology so it will shape the society we want for ourselves instead of becoming a monster we can no longer tame? Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future - https://amzn.to/3fAeX8T Ben Pring co-founded and leads the Center for the Future of Work at Cognizant, an American multinational technology company that provides consulting, information technology and outsourcing services. Ben sits on the advisory board of the Labor and Work Life program at Harvard Law School. In 2018 Ben was a Bilderberg Meeting participant. Ben was named as one of 30 management thinkers to watch in 2020 by Thinkers 50. He was recently named a leading influencer on the future of work by Onalytica. In 2007, Ben won Gartner's prestigious Thought Leader Award. His work has been featured in the Wall Street Journal, the Financial Times, the London Times, the Drucker Forum Report, Business Insider, Forbes, and Fortune. Based near Boston since 2000, Ben graduated with a degree in Philosophy from Manchester University, in the UK where he grew up. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

20 Touko 20211h 1min

154: Harvard's Gorick Ng on career secrets

154: Harvard's Gorick Ng on career secrets

"The book demystifies what managers expect but never explain and what top performers do subconsciously. These unspoken rules create an unlevel playing field between insiders and outsiders. My book bridges the divide by giving all early-career professionals the concrete, tactical advice they need to excel." The Unspoken Rules: https://amzn.to/2Rwzx1L Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

19 Touko 202159min

153: The experience economy strategy (Monday Morning 8 a.m. #28, part 2)

153: The experience economy strategy (Monday Morning 8 a.m. #28, part 2)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo To get a copy of some of the previous issues you might have missed, get the Strategy Insights book. If you love Strategy Insights and support it with reviews on Goodreads and Google Play (and support on Amazon is very much appreciated) by May 30th 2021, please email support@firmsconsulting.com as we will be sending 1-month access to the accompanying course as a gift to members who loved and supported the book with reviews. P.S. If you want to support the Monday Morning 8 a.m. and our other work, there are many ways you can do that, including reviews on iTunes / Amazon / Goodreads / app, purchasing our memberships / books, applying to join our prelaunch team, or just spreading the word. Some links above are affiliate links. As an Amazon Associate, we earn from qualifying purchases.

18 Touko 202111min

152: The checkmate asset the world doesn’t know China is attracting (Monday Morning 8 a.m. #28, part 1)

152: The checkmate asset the world doesn’t know China is attracting (Monday Morning 8 a.m. #28, part 1)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo To get a copy of some of the previous issues you might have missed, get the Strategy Insights book. If you love Strategy Insights and support it with reviews on Goodreads and Google Play (and support on Amazon is very much appreciated) by May 30th 2021, please email support@firmsconsulting.com as we will be sending 1-month access to the accompanying course as a gift to members who loved and supported the book with reviews. P.S. If you want to support the Monday Morning 8 a.m. and our other work, there are many ways you can do that, including reviews on iTunes / Amazon / Goodreads / app, purchasing our memberships / books, applying to join our prelaunch team, or just spreading the word. Some links above are affiliate links. As an Amazon Associate, we earn from qualifying purchases.

17 Touko 202117min

151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

151: Jonathan Byrnes, MIT. Build a targeted business that the likes of Google & Amazon can’t match

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, is a co-author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (McGraw-Hill, May 11, 2021). The book illustrates how companies can survive—and win. CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by: Identifying and focusing on the customers who are the most profitable. Providing services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Supporting your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

16 Touko 20211h 13min

150: A strategy expert vs. a CEO (Monday Morning 8 a.m. #27, part 3)

150: A strategy expert vs. a CEO (Monday Morning 8 a.m. #27, part 3)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo To get a copy of some of the previous issues you might have missed, get the Strategy Insights book. If you love Strategy Insights and support it with reviews on Goodreads and Google Play (and support on Amazon is very much appreciated) by May 30th 2021, please email support@firmsconsulting.com as we will be sending 1-month access to the accompanying course as a gift to members who loved and supported the book with reviews. P.S. If you want to support the Monday Morning 8 a.m. and our other work, there are many ways you can do that, including reviews on iTunes / Amazon / Goodreads / app, purchasing our memberships / books, applying to join our prelaunch team, or just spreading the word. Some links above are affiliate links. As an Amazon Associate, we earn from qualifying purchases.

14 Touko 202114min

149: Sanctions are like punishing your spouse by letting them date other people (Monday Morning 8 a.m. #27, part 2)

149: Sanctions are like punishing your spouse by letting them date other people (Monday Morning 8 a.m. #27, part 2)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major themes from last week’s news.    To listen to the audio version of this newsletter, search for “Strategy Skills” in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo To get a copy of some of the previous issues you might have missed, get the Strategy Insights book. If you love Strategy Insights and support it with reviews on Goodreads and Google Play (and support on Amazon is very much appreciated) by May 30th 2021, please email support@firmsconsulting.com as we will be sending 1-month access to the accompanying course as a gift to members who loved and supported the book with reviews. P.S. If you want to support the Monday Morning 8 a.m. and our other work, there are many ways you can do that, including reviews on iTunes / Amazon / Goodreads / app, purchasing our memberships / books, applying to join our prelaunch team, or just spreading the word. Some links above are affiliate links. As an Amazon Associate, we earn from qualifying purchases.

13 Touko 202110min

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