305: Dr. Mindy Weinstein, How to use scarcity to drive sales

305: Dr. Mindy Weinstein, How to use scarcity to drive sales

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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120: Focus only on valuation is shortsighted (Monday Morning 8 a.m. #5)

120: Focus only on valuation is shortsighted (Monday Morning 8 a.m. #5)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

23 Marras 202028min

119: How to be a leader (Monday Morning 8 a.m. #4)

119: How to be a leader (Monday Morning 8 a.m. #4)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To listen to the audio version of this newsletter, search for "Strategy Skills" in any podcast app. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

16 Marras 202028min

118: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

118: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

Hello, everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this week's newsletter, we're going to focus on one overarching theme—risk—and you'll see that theme running through all of the big stories this week. So let's see how this new Monday Morning 8 a.m. format goes. Every week we will look at 3-4 themes, or one theme and 3-4 subthemes. What are the big stories and what are the big implications. Let us know if you like or dislike the style. If you're enjoying the Monday Morning 8 a.m., I'd love it if you shared it with a friend or two. You can send them here to sign up. We try to make it one of the best emails/podcasts you get each week, and we hope you're enjoying it. Get written version of Monday Morning 8 a.m. with links to articles we mention: www.firmsconsulting.com/promo

9 Marras 202022min

117: Interview with the former CEO of Dunkin' Donuts, Robert Rosenberg

117: Interview with the former CEO of Dunkin' Donuts, Robert Rosenberg

Robert Rosenberg served as chief executive officer of Dunkin' Donuts from 1963 until his retirement in 1998. For over 35 years! Under Robert's leadership, Dunkin' Donuts grew from a regional family business to one of America's best known and loved brands. Robert received his MBA from Harvard Business School, and just weeks after graduating at the age of 25, he assumed the position of chief executive officer. Upon his retirement, Rosenberg had grown the Dunkin' Donuts chain to over 4,000 stores worldwide with annual system-wide sales in excess of $2 billion. In his book, Around The Corner To Around The World: A Dozen Lessons I Learned Running Dunkin' Donuts, Robert shares many of the stories behind this historic company and actionable business advice. Checkout out our newsletter "Monday Morning 8 a.m."

6 Marras 20201h 2min

116: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

116: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

Hi, everyone. This is Monday Morning 8 a.m., a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode by searching "Strategy Skills" in any podcast app! If you want to receive a written version of this podcast, with links to mentioned articles, you can sign up for it on www.firmsconsulting.com/promo In this newsletter, we have one goal: to help you distill the insights from the noise out there. So here are the big themes we're noticing in the news this week and the deep insights you should be extracting from those themes.

2 Marras 202032min

115: Tech, pandemics, growth, valuation (Monday Morning 8 a.m. #1)

115: Tech, pandemics, growth, valuation (Monday Morning 8 a.m. #1)

Hi, everyone. This is Monday Morning 8 a.m., a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode by searching "Strategy Skills" in any podcast app or sign up for a written version here! In this program, we have one goal: to help you distill the insights from the noise out there. So here are the big themes we're noticing in the news this week and some of the deep insights you should be extracting from those themes. www.firmsconsulting.com/promo

26 Loka 202021min

114: Design thinking. With IBM Director, Damon Deaner

114: Design thinking. With IBM Director, Damon Deaner

Damon Deaner is a director at IBM. In this interview, we focus on design thinking.  Get sample training episodes from our advanced strategy training programs: www.firmsconsulting.com/promo

14 Loka 20201h 2min

113: Interview with McKinsey senior partner, Aaron De Smet (Houston office)

113: Interview with McKinsey senior partner, Aaron De Smet (Houston office)

Welcome to episode 113 of the Strategy Skills podcast. An interview with McKinsey senior partner, Aaron de Smet (Houston office). Aaron counsels leadership teams as they transform their organizations to improve performance, organizational health, speed, and agility. He is also an expert on organizational design, corporate culture, leadership development, team effectiveness, capability building, and transformational change. Get sample training episodes from our advanced strategy training programs: www.firmsconsulting.com/promo

23 Syys 202055min

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