348: Dr. Luana Marques (Harvard professor), How to transform anxiety into power

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers. Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home. Get Mindy's book here: The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Joulu 202249min

Welcome to Strategy Skills episode 304, an episode with Dr. Ella F. Washington, the author of The Necessary Journey: Making Real Progress on Equity and Inclusion. How do we build an environment where employees feel safe to be themselves? Who is responsible for creating an organization that values and embraces diversity, equity, and inclusion? And what do we truly need to achieve, sustain, and maintain the workplace utopia that we dreamed of? Dr. Ella F. Washington is an organizational psychologist and DEI expert with a wealth of experience through her involvement as the Founder and CEO of Ellavate Solutions, a Professor of Practice at Georgetown University's McDonough School of Business, and the co-host of Gallup's Center of Black Voices Cultural Competence Podcast. Dr. Washington continues to deepen her research pipeline and thought leadership as a Gallup Senior Scientist studying inclusive leadership, strengths and other DEI workplace topics. She has global consulting experience in the human capital space, which has allowed her to impact clients across a myriad of industries including financial services, sports & entertainment, oil & gas, higher education and government. Previously, Dr. Washington worked at Gallup and led the Diversity and Inclusion practice where she provided insight to clients on issues of culture, strategic DEI and engagement. The Necessary Journey: Making Real Progress on Equity and Inclusion. Dr. Ella F. Washington Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Joulu 202246min

Welcome to Strategy Skills episode 303, an episode with Frank O'Connell, the author of Jump First, Think Fast. In this episode, Frank takes us on his career journey as he successfully explores multiple industries from baked goods to sporting apparel to video games. He shares the lessons he learned and how he built lasting relationships as he worked in different industries. Frank O'Connell is known for his unconventional approach for high performance through his strategic thinking, brand building, breakthrough marketing, and new product ideas. His accomplishments include serving as president of Reebok Brands, president of HBO Video, CEO of Indian Motorcycle, and chairman and CEO of Gibson Greetings, Inc. He spent the first fourteen years of his career developing well-known brands at Arnold Bakery, Mattel, Carnation Company, and Hunt Wesson foods, among other brands in the baking and natural foods industry. O'Connell was a senior partner with The Parthenon Group, a top strategic consulting company for seven years. He also spent sixteen years on the board of TreeHouse Foods Inc., and he is an investor and board member at Schylling, Inc., a toy company and is cofounder of Tuckerman Capital. He has also served on numerous Cornell University boards where he earned his BS in Economics and an MBA. Get Frank's book here: Jump First, Think Fast: An Unconventional Approach to High Performance. Frank O'Connell Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Joulu 202255min

Welcome to Strategy Skills episode 302, an episode with a Professor of International Business and Strategy at Northeastern University's D'Amore-McKim School of Business, Ravi Sarathy. What happens if a company or country regulates its own digital currency? In this episode, Ravi Sarathy answers very interesting questions about blockchain and cryptocurrency. He outlines the features and capabilities of a blockchain, the implications of using it, and how organizations can leverage blockchain to their advantage. Ravi Sarathy is the author of Enterprise Strategy for Blockchain, published by MIT Press in Oct. 2022, in which he explains how companies can gain a competitive advantage by developing and deploying blockchain capabilities. Ravi has published in journals such as Journal of International Business Studies, Journal of Management Studies, Long Range Planning, Small Business Economics, and California Management Review. His previous book was Firms within Families: Enterprising in Diverse Country Contexts. His research interests are in global strategy, technology strategy, and family business. Ravi holds a Ph.D., Univ. of Michigan, and is a graduate of the Indian Institute of Management, Ahmedabad. He has taught executive education programs for companies such as BAE Systems, LG Electronics (S. Korea), Masa Shipyards (Finland), Mathworks, EMC, and others. He was a Fulbright scholar, as the Fulbright-Flad Chair in Strategic Management at the Technical University of Lisbon. He has been a Visiting Professor at the University of Michigan, at the Australian Graduate School of Management in Sydney, and other institutions. Get Ravi's book here: Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries (Management on the Cutting Edge) Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Joulu 20221h 2min

For this episode, let's revisit a Strategy Skills classic where we explain how leadership is defined at great firms like McKinsey and BCG, and how we also manage leadership transition at FC. It will surprise you to see how different the mindset can be and that we think about these issues all the time.  The most important role of a partner is to leave the firm in a better place than when she/he joined, and to hand over a client relationship to a newer partner. The ability to maintain this cycle is critical.  If the mechanism is not there, even proud and great firms suffer during leadership changes. You want to avoid that. The cycle must be continuous.  Click here to see the Corporate Strategy & Transformation study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Joulu 202215min

Let's be honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends/an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism. This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis. For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study, where we discuss how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Joulu 202213min

For this episode, let's revisit a Strategy Skills classic where we discuss how to convert insights into Strategy Maps. It is a powerful tool to create prescriptive / forecasting models to explain and predict strategy options. This is how to move from being a consultant to thinking and presenting like a partner. It is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players. The Video version of this episode is available on youtube - https://youtu.be/hcStB7fjsJ0 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

30 Marras 202224min

For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

28 Marras 20225min