356: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate the Changes in the Media Landscape, Transformation of a Creative Ad Agency (Huge)

356: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate the Changes in the Media Landscape, Transformation of a Creative Ad Agency (Huge)

Welcome to Strategy Skills episode 356, an interview with the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, Michael Farmer. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting clients, profit-hungry owners, and declining ad agencies (Third Edition, 2019).

In this episode, Michael speaks about the time he worked for McKinsey, Bain, and BCG, and the differences between the three consulting firms. He also shared his advice for those aspiring to build their consulting firm and discussed the technique that helped him write his first book, Madison Avenue Manslaughter. Finally, Michael shared his experience of helping in the Transformation of a Creative Ad Agency (Huge).

Michael Farmer is Chairman and CEO of Farmer & Company LLC, a strategy consulting firm for advertisers and agencies. He also serves as Professor of Branding and Integrated Communications at The City College of New York (CCNY). He has an MBA from Harvard Business School and was previously a Director of Bain & Company.

Connect with Michael here: https://www.farmerandco.com/

Get Michael's book here: https://www.amazon.com/Madison-Avenue-Makeover-transformation-redefinition/dp/1911687646

Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business. Michael Farmer.

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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353: Management skills analysis challenges (Strategy Skills classics)

353: Management skills analysis challenges (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the power sector corporate strategy study. A stream of our consultants is assessing the management skills of senior EI managers and executives to manage the transformation process. This process has not gone well. A senior manager of EI felt the management skills assessment was designed to present him in a poor light. He, therefore, complained to the unions and is considering legal action against EI. This is not good, but fairly common on such studies. So there is no need to overreact, though it must be managed and done very quickly and efficiently. The spillover of this is that the unions are refusing to allow the management skills analyses to take place and many employees are also refusing to participate. In this podcast, I discuss the process we will use to manage this misunderstanding. It is a real concern with the potential to spiral out of control. We have a plan and, to be fair, we could have managed this a little better from our side. The unions are not to blame for this. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Kesä 202314min

352: Corporate strategy analysis process (Strategy Skills classics)

352: Corporate strategy analysis process (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the power sector corporate strategy study. In this critical podcast, we focus on two things. First, we discuss the reason why corporate strategy studies rely so heavily on executive workshops. We explain why simply handing the perfect strategy to the client will never yield results, even if the client accepts it without any challenges. The workshop process plays a crucial role that cannot be easily replicated anywhere else in the study. That is the reason to hold the workshop. Second, we discuss the components of the corporate strategy analyses and how we use each part: 1 - Case studies 2 - Market analyses 3 - Customer value chain analyses 4 - Client value chain analyses Finally, we discuss how all of these come together in the scenario planning. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Kesä 202315min

351: Advanced predictive problem solving (Turquoise Eyes: A Novel about Problem Solving & Critical Thinking)

351: Advanced predictive problem solving (Turquoise Eyes: A Novel about Problem Solving & Critical Thinking)

For this episode, let's revisit a Strategy Skills classic where we discuss advanced predictive problem solving.  Turquoise Eyes started off the groundbreaking new genre developed by FIRMSconsulting that combines compelling narrative while teaching problem-solving and critical thinking skills. Set after a bank begins implementing a new retail banking strategy, we follow Teresa García Ramírez de Arroyo, a director-general in the Mexican government, who has received some disturbing news. A whistleblower has emailed Teresa with troubling news about a mistake in the loan default calculations and reserve ratios. The numbers do not add up. Get the book here: The Turquoise Eyes: A Novel about Problem Solving & Critical Thinking https://amzn.to/3bzVa6g Watch the video version of this podcast here: https://youtu.be/xQqufjwFm9E Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Touko 202325min

350: Finalize the overall storyboard for the client (Strategy Skills classics)

350: Finalize the overall storyboard for the client (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to finalize the overall storyboard for the client. Watch the video version of this podcast here: https://youtu.be/7LXOL_KDZYQ Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Touko 202321min

349: Business unit strategy: Core & critical (Strategy Skills classics)

349: Business unit strategy: Core & critical (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss the role of the business unit strategy stream within a corporate strategy study. Watch the video version of this podcast here: https://youtu.be/mSNDAvmXjzA Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Touko 20237min

348: Dr. Luana Marques (Harvard professor), How to transform anxiety into power

348: Dr. Luana Marques (Harvard professor), How to transform anxiety into power

Welcome to Strategy Skills episode 348, an interview with the author of Bold Move: A 3-Step Plan to Transform Anxiety into Power. Bold Move is Dr. Luana Marques' unique, tried and tested method to get you out of your rut and give you the courage to create a more confident and meaningful life. Dr. Luana pinpoints the anxiety at the root of avoidance and shows you how to overcome it and achieve your goals. Dr. Luana Marques is an Associate Professor of Psychiatry at Harvard Medical School (HMS) and the Director of Community Psychiatry Program for Research in Implementation & Dissemination of Evidence-Based Treatments at Massachusetts General Hospital (MGH). Dr. Marques is a national and international expert in Cognitive Behavioral Therapies (CBTs) and a leader in increasing access to scientifically rigorous mental health practices. Her decades of clinical and research experience implementing evidence-based practices encompass all types of roles and settings, from front-line staff to CEOs, diverse communities to organizations, both in the US and globally. Dr. Marques is the Former President of the Anxiety and Depression Association of America (ADAA). Connect with her online at drluana.com or follow her on Twitter at @DrLuanaMarques Get Luana's book here: Bold Move: A 3-Step Plan to Transform Anxiety into Power. Dr. Luana Marques: https://www.amazon.com/Bold-Move-3-Step-Transform-Anxiety-ebook/dp/B0BFX423SN?ref_=ast_author_dp Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Touko 202357min

347: How to start shifting to the career you've always wanted - Author program Q&A 7 (Strategy Skills classics)

347: How to start shifting to the career you've always wanted - Author program Q&A 7 (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Touko 20236min

346: How to write a book even if you're "too junior" - Author Program Q&A 6 (Strategy Skills classics)

346: How to write a book even if you're "too junior" - Author Program Q&A 6 (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Touko 202310min

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