376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth

376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth

Welcome to Strategy Skills episode 376, an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes.

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. She is also the host of the podcast What's Next! with Tiffani Bova.

Get Tiffani's book here: https://rb.gy/bcal2

The Experience Mindset: Changing the Way You Think About Growth

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Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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637: Growth and Innovation at Scale, with Former IBM, Microsoft, and Salesforce Executive Jason Wild

637: Growth and Innovation at Scale, with Former IBM, Microsoft, and Salesforce Executive Jason Wild

Jason Wild discusses the discipline of building and scaling businesses through careful capital allocation, operational focus, and a clear understanding of risk. He explains how leaders often misjudge ...

18 Maalis 54min

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

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16 Maalis 46min

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

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11 Maalis 54min

634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

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633: The Invincible Brain with Johns Hopkins Professor Dr. Majid Fotuhi

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632: Building Healthier Workplaces Through Attuned Leadership (with Nidhi Tewari)

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2 Maalis 54min

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