448: Google’s Martin Gonzalez and Josh Yellin on Why Startups Fail

Welcome to Strategy Skills episode 448 with Martin Gonzalez and Josh Yellin. Martin is the creator of Google’s Effective Founders Project and a frequent lecturer at Stanford, Wharton and INSEAD. Josh co-founded Google's first Startup Accelerator and is presently an organizational leader at Google DeepMind.

Josh and Martin are the authors of The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face. In this book Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of The Bonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team’s Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.

Martin Gonzalez is the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He has been recognized as a Fellow by the Aspen Institute's First Movers Program and as a Thinkers50 Radar awardee, both for his contributions to shaping the future of management and leadership. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.

Josh Yellin co-founded Google's first Startup Accelerator and spearheaded its growth, reaching founders in 70 countries. Along with Martin, he co-founded Google’s Effective Founders Project. Josh recently spent four years as the Chief of Staff at Google Brain, and is presently an organizational leader at Google DeepMind. Josh studied biology at the University of Illinois and business at the Wharton School.

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