459: Professor of Finance at London Business School, Alex Edmans, on Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence?

459: Professor of Finance at London Business School, Alex Edmans, on Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence?

What if the greatest threat to smart decision-making isn’t bad data, but how we interpret it?

In a world overflowing with information, even the most seasoned leaders and investors fall for myths dressed up as facts. Not because they’re uninformed, but because they’re human.
In this episode, I sat down with Alex Edmans, Professor of Finance at London Business School and author of May Contain Lies, a powerful new book about how stories, statistics, and studies exploit our biases — and what we can do about it.


Alex draws on decades of research, Wall Street experience, and real-world case studies to unpack why intelligent people fall for misinformation and how we can sharpen our judgment in high-stakes environments.

We talk about:
- The two cognitive biases that drive most bad decisions (and how to spot them)
- Why people crave certainty, and how that blinds them to nuance
- The dangers of “black-and-white thinking” in data and decision-making
- How to build cultures that welcome dissent and intelligent pushback
- Why evidence is not proof, and why context always matters

Alex also shares practical ways to become more discerning, even under pressure, and how to apply these insights in business, leadership, and everyday life.
If you're responsible for making big calls based on research, reports, or expert opinions, this conversation will help you separate signal from noise and think more clearly in a world built on persuasion.

Get May Contain Lies here: https://maycontainlies.com/

Learn more about Alex Edmans here: https://alexedmans.com/

Here are some free gifts for you:


Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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212: What makes it a transformation study? (Strategy Skills classics)

212: What makes it a transformation study? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss what makes a study a "transformation study" and how to determine if an organization is going through a transformation or something else, such as restructuring. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Tammi 202222min

211: How to complete logical case studies? (Strategy Skills classics)

211: How to complete logical case studies? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss how to complete logical case studies. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Tammi 202210min

210: Three career path options for consulting partners (Strategy Skills classics)

210: Three career path options for consulting partners (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the 3 career path options that consultants face once they become partners. We discuss each career path and what it means for a consultant's career. These are differences that are crucial to know and understand because partner career paths that appear to be more attractive often lead to disappointing results. For example, did you know it is a really bad idea to emulate the career path of all the McKinsey and BCG partners who appear in the McKinsey Quarterly, BCG perspectives, and HBR? This counter-intuitive podcast will explain why. Many consultants don't spend enough time analyzing and considering the implications of following each career path. They take a superficial look at who are the partners most known and respected within the firm and try to emulate those partners. Yet, down the road, they often end up at a dead end. We further address which partner career path you should follow if your goal is to become a CEO one day. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Tammi 202213min

209: When should you not brand yourself ex McKinsey (Strategy Skills classics)

209: When should you not brand yourself ex McKinsey (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we talk about one of the issues that we deal with at Firmsconsulting and which many ex employees of major consulting firms (e.g. ex McKinsey and ex BCG consultants) encounter as they embark on building their own boutique consulting firms or even when they join other consulting firm as employees. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Tammi 202211min

208: Great management consultants are artists (Strategy Skills classics)

208: Great management consultants are artists (Strategy Skills classics)

How do you become an outstanding management consultant? Should you excel at analysis? Should you master problem-solving? Should you become the world's most gifted communicator? You could master all of the aforementioned items and still be an average management consultant at best. Great management consultants have all these skills but they have one more quality that makes them great, they are not just competent business people but they are also artists. For this episode, let's revisit one of the classics by Strategy Skills where we explain the mindset we encourage teams to use on the study. This is the mindset I used in my career and it is very different from what you would expect. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Tammi 202224min

207: Tesla's strategy. Co-hosted by Bill Matassoni (Strategy Skills classics)

207: Tesla's strategy. Co-hosted by Bill Matassoni (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills with Bill Matassoni, where we discussed a topic about Tesla's strategy. Every now and then, someone comes along and makes the subject of management both fun and insightful. That’s what Bill Matassoni has done in his memoir—a combination of compelling stories and contrarian substance—that covers his forty-year career selling what he calls “ephemeral things.” In addition to the memoir, Bill plays host to a series of videos that are entertaining, irreverent, and filled with his conviction that marketing is the primary driver of progress in both commercial and social markets. We will soon release Bill Matassoni's memoir and documentary series. If you would like to read a bonus chapter, view advance content and receive other exclusive strategy material, please sign up below. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Tammi 202234min

206: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

206: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we discuss whether a strategy (functional) partner can/should lead the workshop over an energy (sector) partner. There is a difference, and the answer is not obvious. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Tammi 202220min

205: Does the strategy workshop offer precise answers? (Strategy Skills classics)

205: Does the strategy workshop offer precise answers? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Does the strategy workshop offer precise answers?" Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Tammi 202215min

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