370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

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849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simpl...

8 Huhti 9min

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training. Too often clients ask the wrong questions when it comes to assessing train...

6 Huhti 13min

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

2 Huhti 8min

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic, building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. I...

30 Maalis 7min

845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

845: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we share a networking success story with a McKinsey senior partner. We always ask our clients, especially those f...

25 Maalis 10min

844: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

844: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at how to make estimations when calculating smaller values or working with enclosed spaces like restauran...

23 Maalis 5min

843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

843: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss bonus versus salary resume. Bonus versus salary resume is a very simple test we do on resumes. This po...

18 Maalis 8min

842: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

842: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss key differences in Bain FIT questions.   In looking through our database of over 240 former clients an...

16 Maalis 13min

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