370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

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871: Myth of the Technology Strategy Study (Case Interview & Management Consulting classics)

871: Myth of the Technology Strategy Study (Case Interview & Management Consulting classics)

Readers in other sectors like financial services, energy, retail, automotive etc., make a massive mistake when looking at the technology strategy study training we have up on the site. They assume th...

20 Heinä 0s

870: Strategy Insight Ratio (Case Interview & Management Consulting classics)

870: Strategy Insight Ratio (Case Interview & Management Consulting classics)

Young consultants make some very common mistakes when they start out, and I explain how to use the strategy insight ratio to correct these problems. Here are some free gifts for you: Overall Approach ...

15 Heinä 10min

869: Misunderstanding "Being Analytic" (Case Interview & Management Consulting classics)

869: Misunderstanding "Being Analytic" (Case Interview & Management Consulting classics)

Aspiring and some young consultants tend to have a narrow outside-in view of management consulting. They make significant assumptions about why and how strategy studies are done, and try to replicate ...

13 Heinä 10min

868: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

868: How to Network with a Senior Partner (Case Interview & Management Consulting classics)

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are general...

6 Heinä 12min

867: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

867: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

What is your understanding of the consulting culture or philosophy? What do you think defines and separates the top consulting firms from the others?   For this episode, let's revisit a Case Interview...

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866: Sanity Checking Estimations in Cases (Case Interview & Management Consulting classics)

866: Sanity Checking Estimations in Cases (Case Interview & Management Consulting classics)

Many candidates forget to sanity-check their calculations in a case. That is a bad idea. Without a sanity-check there is no way to meaningfully assess the accuracy of your answer. More important, how ...

24 Kesä 6min

865: Harsh Partners (Case Interview & Management Consulting classics)

865: Harsh Partners (Case Interview & Management Consulting classics)

Being a young business analyst or associate on the receiving end of blunt and harsh feedback from a partner is a very jarring experience. However, it is also somewhat of a compliment. I never understa...

22 Kesä 24min

864: What Michael Jordan Can Teach You About Strategy (Case Interview & Management Consulting classics)

864: What Michael Jordan Can Teach You About Strategy (Case Interview & Management Consulting classics)

Aspiring NBA stars make a classic mistake when trying to watch, analyze and replicate the reasons why someone like Michael Jordan was so successful. In this podcast I explain why aspiring management c...

8 Kesä 14min

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