373: French Dairy Farm Wants to Increase Revenue Case

373: French Dairy Farm Wants to Increase Revenue Case

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is an excerpt from TCO IV with Sizan, episode 33.

This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.

The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.

How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing.

You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?

We basically want to increase our market share. How do we take market share?

Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.

Milk is a commodity. Even organic milk is a commodity.

Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.

You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Get free sample episodes: firmsconsulting.com/promo

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180: Retail Banking

180: Retail Banking

This detailed podcast, by the engagement senior-partner, discusses the challenges and complexities of running an engagement to advise on the economics and strategy of a large micro-finance enterprise.

7 Helmi 201419min

179: Premium Books

179: Premium Books

In this podcast we discuss the detailed effort which goes into preparing the multimedia/premium management consulting books. We discuss the engagements we run and the client issues faced, the development of hypotheses, data collection, analyses, model building, client management and preparation of the final recommendation. We thereafter discuss how all of this, including the extensive video footage, is brought together to produce each of the 4 multimedia books.

1 Helmi 201415min

178: Editor's Notes

178: Editor's Notes

In this podcast we isolate the 5 most important and counter-intuitive lessons from the popular book.

26 Tammi 201421min

177: Partnership

177: Partnership

In this podcast we introduce one of our most popular books, Partnership. This is a memoir written by partner who served in that position at 2 of the big-3 firms.

20 Tammi 201413min

176: Introduction to Our Culture and Values

176: Introduction to Our Culture and Values

This detailed podcast introduces Firmsconsulting and our distinctive heritage which is best exemplified by these three quotes: "Business properly conducted could be as high a calling as anything." Marvin Bower "If you are not willing to take pain to live by your principles, there is no point in having principles." Marvin Bower "Management consulting is no individual's right as a career. It is the single greatest privilege of a business professional to earn the trust required to advise a client on his/her most pressing issues." Michael Boricki

14 Tammi 201431min

175: Peter on McKinsey Middle East With a PhD

175: Peter on McKinsey Middle East With a PhD

Peter is a PhD candidate from the USA who joined McKinsey Middle East a year ago. The striking thing about Peter is his level of confidence and the fact that he does not sound like a PhD. He is a candidate who initially pursued the USA and thereafter opened interviews at another highly competitive office where he was successful. Peters interview is more for the journey he goes through to build his confidence and learn about his potential. I have personally admired this candidate because he seems to closely follow the strong values-based path Firmsconsulting expects of our alums.

8 Tammi 201445min

174: Edward on Networking with BCG Partners

174: Edward on Networking with BCG Partners

Edward is one of the most effective networking clients in our program. Although a relatively-older candidate from a non-target school, he was able to meticulously follow our advice on networking to eventually build a very effective support network of partners and consultants at his preferred offices. This wide-ranging interview is important because it demonstrates the primacy of our networking approach. Firmsconsulting believes that if you take the time to do the appropriate due-diligence and build sincere reasons for joining an office, this sincerity will come through in any discussions. It is interesting to see how Edward developed this approach over a 5 month period through trial and error to eventually secure strong endorsements from very senior partners. On a personal note, I do believe Edward is one of the most impressive alums of our program. He is steeped in our tradition of values and ethics before all else and to us, that is what matters the most.

2 Tammi 201457min

173: Sanda on Joining McKinsey BCG et al

173: Sanda on Joining McKinsey BCG et al

Sanda is a brilliant commerce graduate from South-East Asia. She is the first person in her entire family to attend university. She taught herself English at university by watching "Friends" and "The Good Wife" among other shows, especially in-depth business media, and is the very first person from her university to ever join MBB. In this extensive interview, Sanda describes her tough background and experiences as well as her smart strategy for joining the elite consulting firms.

27 Joulu 201340min

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