398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

398: Consulting case interview (McKinsey, BCG, Bain) example: French dairy farm wants to increase revenue

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is excerpt from TCO IV with Sizan, episode 33. This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element. The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do. How do you steal market share?

1. Price

2. Place

3. Promotion

4. Product.

The 4 Ps of marketing. You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more? We basically want to increase our market share. How do we take market share? Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume. Milk is a commodity. Even organic milk is a commodity. Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting. You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.

Jaksot(842)

18: Comparing Offers between firms

18: Comparing Offers between firms

How do you pick the firm to build your career: prestige, ranking, salary, feedback from friends or friendliness of the interviewer? Actually none of these will help you. In this podcast we explain how...

27 Kesä 201113min

17: Arithmetic skills actually needed for cases

17: Arithmetic skills actually needed for cases

We were forced to prepare this podcast after realizing how poorly candidates prepare for the arithmetic rigor they need to display. For some reason candidates believe practicing hundreds of math probl...

21 Kesä 201112min

16: Advising a McKinsey Consultant

16: Advising a McKinsey Consultant

On Monday this week, we had an early lunch at Crush restaurant at King West in Toronto. We wanted to advise a recently placed McKinsey associate who was struggling to make the transition. The challeng...

15 Kesä 201117min

15: Importance of Confidence in Cases

15: Importance of Confidence in Cases

We would say 90% of candidates with whom we speak do not understand what is confidence, how to build it and how to demonstrate it. We will talk about experiences we have had with candidates with weak ...

9 Kesä 201110min

14: Did you pay $150K for a McKinsey interview

14: Did you pay $150K for a McKinsey interview

MBA programs want you to believe that joining a school like Stanford, Harvard etc in the MBA program will dramatically improve your chances of success. It will not and that is a huge myth.

3 Kesä 201112min

13: Consulting Culture

13: Consulting Culture

This is a topic which is very dear and close to me. In fact, it is why we started Firmsconsulting and run it the way we do. Very, very few people truly understand the culture of management consulting....

28 Touko 201124min

12: McKinsey, BCG etc. exit opportunities exaggerated

12: McKinsey, BCG etc. exit opportunities exaggerated

This is an important podcast because it explains how a consulting career should fit into your overall career planning. Most candidates want to work at BBM because everyone says they should. They also ...

22 Touko 201114min

11: Fatal brainstorming mistake made by all

11: Fatal brainstorming mistake made by all

You are unlikely to pass a McKinsey case interview unless you can brainstorm. Consulting interviewers are ALWAYS testing for poise, confidence, structure and logic in your response. Most candidates do...

16 Touko 20118min

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