449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(819)

352: Executive coach & Investor Jerry Colonna on his new book, "Reboot: Leadership and the Art of Growing Up"

352: Executive coach & Investor Jerry Colonna on his new book, "Reboot: Leadership and the Art of Growing Up"

Listen to FIRMSconsulting's conversation with Jerry Colonna. Jerry's book, Reboot, is launched this week. You can get it here: https://amzn.to/2XljCEt Jerry, venture capitalist turned executivecoach to CEOs of major companies, shares his blend of entrepreneurial straight talk and ancient philosophies thinking to help people overcome their own psychological traumas that hold them back personally and professionally. https://www.firmsconsulting.com

18 Kesä 201958min

351: Is there a shift in consulting towards implementation?

351: Is there a shift in consulting towards implementation?

Is there a shift in consulting towards implementation? is our response to two listener's questions, "Is there a shift in consulting towards implementation and how do you get the client to implement?" This episode is complimentary and available on iTunes, Youtube, Spotify and many other podcast players. https://www.firmsconsulting.com

7 Kesä 201916min

350: McKinsey careers. How do I become a McKinsey Principal

350: McKinsey careers. How do I become a McKinsey Principal

We recently had a coaching session with a client who could become a #McKinsey Principal in about 12 to 24 months. He is currently a McKinsey Associate Principal and has been a long-time client of FIRMSconsulting. He joined our #caseinterview coaching program when he was at Harvard completing an #MBA and we helped him join McKinsey as an associate. This is our 7th year of coaching him and he is a wonderful young man. In this podcast, we are going to summarize some critical advice we offered him, and other McKinsey Principal-level coaching clients, about moving from associate principal to becoming a McKinsey Principal and, thereafter, McKinsey Director. For more info on the FIRMSconsulting platform, visit us at: https://www.firmsconsulting.com Read related article: https://www.firmsconsulting.com/quarterly/mckinsey-principal/

19 Huhti 201912min

349: McKinsey careers. How do I join McKinsey Digital?

349: McKinsey careers. How do I join McKinsey Digital?

How do I join McKinsey Digital is episode 349 of Case Interviews & Management Consulting iTunes podcast channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE.

9 Huhti 201915min

348: Is an arts or law background worthless to management consulting?

348: Is an arts or law background worthless to management consulting?

"Career guidance: Is an arts or law background worthless to management consulting?" is episode 348 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

10 Maalis 201925min

347: Why do Western interviewers incorrectly assume Asian males lack confidence

347: Why do Western interviewers incorrectly assume Asian males lack confidence

"Why do Western interviewers incorrectly assume Asian males lack confidence" is episode 347 of our Case Interviews & Management Consulting channel.   KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

5 Maalis 201919min

346: Career guidance: 52 years old, senior manager and not going anywhere

346: Career guidance: 52 years old, senior manager and not going anywhere

"Career guidance: 52 years old, senior manager and not going anywhere" is episode 346 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH:  Instagram / Facebook / Twitter / LinkedIn  WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

22 Helmi 201917min

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

345: Consulting Interview Questions. Earning $17 per hour, no degree and dreaming of McKinsey and an MBA

"Consulting interview questions: Earning $17/hour, no degree and dreaming of McKinsey and an MBA" is episode 345 of our Case Interviews & Management Consulting channel. KEEP IN TOUCH: Instagram / Facebook / Twitter / LinkedIn WANT TO LEARN FROM FORMER STRATEGY PARTNERS FROM MAJOR CONSULTING FIRMS? SIGN UP FOR ACCESS TO SELECTED EPISODES HERE. https://www.firmsconsulting.com

8 Helmi 201922min

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