453: How to lead with authenticity (with Sabrina Horn)

Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner. The rule is simple: if I can remember your key messages from the interview the next day, I would make you an offer. That, of course, assumes you had passed all the other hurdles well enough. One way to be remembered is to be your answers around compelling stories using the New York Times rule of facts, facts and facts with a beginning and end.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Joulu 202423min

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases should definitely be avoided because they cause much damage it is very hard to recover from them. We discuss them in this podcast.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Joulu 202415min

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are generally willing to take a call just to explore your profile. Third, partners are less hung up on things like degrees etc. since they look deeper at a profile. Fourth, partners are accessible with easy to find details. That said, the trick to networking with partners is to treat them as a peer. As soon as you place them on a pedestal, you will kill your networking chances.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Joulu 202412min

99% of clients misunderstand learning and practicing. At its essence, you cannot practice McKinsey cases until you learn McKinsey cases. Most candidates start of their case interview preparation by reaching out to colleagues and consultants to practice cases, not having gone through the learning steps. Without a good strategy of separating learning from practicing you will simply absorb what you hear in the practice sessions and none of that is designed to teach you how to do cases. You must separate the learning from the practicing.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Joulu 202410min

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for networking with McKinsey and BCG partners. The reality is that partners are best equipped, and most influential, to assess a unique profile and make a judgement call on the spot. The danger is that if you do not impress the partner, you are very unlikely to go anywhere with further networking. The more atypical your profile, though, the greater the need to network with a partner, and the benefits far outweigh the risks.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Joulu 20249min

Welcome to an interview with John Rossman who was an early Amazon executive and senior innovation advisor at T-Mobile & the Gates Foundation. He is the co-author of Big Bet Leadership and a keynote speaker and advisor. In this episode, John Rossman discusses the insights from his recent book, Big Bet Leadership, on how companies can manage major strategic initiatives ("big bets") that involve significant risks. He explains why organizations need to test ideas before making big commitments and stay focused on key priorities. John describes how companies can adapt to increasing digitalization through careful planning and controlled experiments. John Rossman is an author, executive advisor and keynote speaker on digital transformation, leadership, and business reinvention. With a career spanning consulting roles at renowned brands like Novartis, Gates Foundation, Microsoft, Walmart, and T-Mobile, he brings extensive expertise in solving complex business challenges and driving customer-centric solutions. As an early Amazon executive, Rossman played a pivotal role in launching the Amazon Marketplace in 2002, shaping its transformative impact. Rossman is the author of four influential books on leadership and business innovation, including the bestseller "The Amazon Way" and his recent release "Big Bet Leadership." He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation, where he honed his strategic acumen in driving organizational change and creating enduring enterprise value. Today, Rossman is a sought-after keynote speaker renowned for his insights into leadership for innovation and transformation. His work focuses on practical applications of Amazon's Leadership Principles to foster innovation, drive growth, and navigate digital disruption effectively. Get John's book, Big Bet Leadership, here: https://shorturl.at/XLpaB Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Joulu 202434min

Welcome to an interview with Ed Fidoe, the founder and CEO of the London Interdisciplinary School (LIS), the first institution in decades to be granted degree-awarding powers from inception in the UK and offers an innovative, interdisciplinary curriculum focused on tackling complex global issues such as inequality, sustainability, ethics, and AI. In this episode, Ed shares his journey from child actor to McKinsey consultant to educational innovator. Throughout the conversation, Ed emphasizes the importance of broad intellectual curiosity, the growing impact of AI on education, and the need for future leaders to develop skills beyond traditional academics. His story illustrates how combining consulting expertise with educational vision can drive meaningful change in learning institutions. Before LIS, Ed co-founded School 21, an acclaimed school designed to nurture children from diverse backgrounds, achieving Outstanding Ofsted within two years. He also founded Voice 21, a leading oracy education charity. Ed's latest endeavour involves expanding the LIS' offering to include a future-proof MBA challenger, alongside the existing undergraduate, master, and leadership programs. From his early days as a child actor on 'Woof!', and setting up a theatre production company with Oscar-nominee Matt Charman, to his tenure at McKinsey & Co., Ed's journey exemplifies resilience, innovation, and a relentless pursuit of change. His transformative vision has attracted educators from esteemed institutions worldwide, united by a shared belief in LIS's mission to reshape higher education. Ed's narrative is one of passion, innovation, and purpose, promising to inspire and challenge conversations about the future of learning. Learn more about Ed here: https://speakonpodcasts.com/ed-fidoe/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Joulu 202454min

Welcome to an interview with the innovative CEO of Motiv, David G. Ewing where we speak about entrepreneurial resilience and customer experience innovation.    In this episode, David shares his journey from early struggles during the 2000 tech recession to building a successful Oracle partnership that transformed his business. He candidly discusses overcoming self-doubt through meditation and mindfulness, while offering practical insights on testing business concepts and managing multiple ventures. The conversation explores how Motiv creates "moments of wonder" in customer experience, the value of the Entrepreneurs Organization community, and practical strategies for work-life integration.    David G. Ewing has revolutionized the realm of customer experience since 1998. With a keen understanding that altering customer attitudes drives ideal behaviors, David has transformed this insight into substantial revenue growth for over 500 clients. A Harvard cum laude graduate in Engineering, his leadership acumen has not only propelled Motiv to the Inc 5000 list of America's fastest-growing companies but has also generated millions in additional revenue for his clients. Beyond his professional prowess, David's leadership extends to the community as the president of The Entrepreneur's Association, Austin Texas Chapter, where he's committed to unlocking every entrepreneur's potential. Outside the boardroom, David is the proud coach of his son's robotics team and cherishes his 19-year marriage, considering it his crowning achievement.   Learn more about David here: https://www.davidgewing.com/   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Marras 202452min