453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Jaksot(817)

301: Many Applicants Misunderstand McKinsey BTO

301: Many Applicants Misunderstand McKinsey BTO

Most applicants have the wrong impression of McKinsey BTO. And through this wrong impression they are missing an opportunity to pursue a wonderful consulting career. In this podcast, and related article, we discuss how McKinsey BTO is similar to the generalist role, how the market values a McKinsey BTO background and how the future of business will impact the value of a McKinsey BTO background. Where it matters, McKinsey BTO is no different from strategy and operations. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

12 Helmi 20169min

300: Big Data is Changing Case Interview Coaching

300: Big Data is Changing Case Interview Coaching

We have worked with over 700 case interview coaching clients and that rises to over 800 if you include active clients. We have kept meticulous records on each client. Searching for correlations/patterns/trends within that database has opened up an entirely new way to assess and guide clients. Client behaviour and attributes we had previously considered unimportant takes on a whole new meaning when run through the model. We use this model extensively at Firmsconsulting. In this podcast we discuss just a few insights from the database. We wonder why consulting firms are not doing the same? SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn FOR MORE DETAILS ON HOW TO PREPARE FOR CASE INTERVIEWS OR HOW TO CONDUCT STRATEGY, OPERATIONS OR IMPLEMENTATION CONSULTING STUDIES REFER TO THE FIRMSCONSULTING ORIGINAL TRAINING PROGRAMS.

2 Helmi 201614min

299: Best consultants are rarely the best case interview coaches

299: Best consultants are rarely the best case interview coaches

In this podcast, and related article, we discuss a common mistake candidates make. They assume because a consultant has a reputation for being a good consultant they will make a great case interview practice partner or an effective case interview coach. This is very far from the truth. Teaching is a skill. Great expertise at doing x does not at all imply great teaching skills for x. We see this most clearly in sports and even universities. The greatest sports coaches may have been good at the sport in their youth, but they were rarely the stars. The same applies in universities, the greatest researchers are often poor teachers. Picking a good consultant to be your case interview coach offers superficial comfort, but often does not help you much. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

26 Tammi 20165min

298: How to Not Ask a Partner for Help!

298: How to Not Ask a Partner for Help!

This podcast is based on an interaction I had recently, over email, with a student. The student made critical mistakes in handling the interaction. By listening to this podcast you can avoid them and network better with partners. This is a great example of how to not ask a partner for help. The reality is that if he were simply less pushy, more attentive and respectful, I would have certainly have helped him. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

19 Tammi 20167min

297: How to be Productive

297: How to be Productive

We receive many emails with questions about how to be productive. In this podcast, which builds on other points about this topic we have previously made, we discuss 6 other areas to consider. (1) Time management, (2) Managing obstacles, (3) 90% rule, (4) When to work, (5) Focus and (6) Why to work. Point 6 is particularly important. Many of the things we do at Firmsconsulting are never started with the intention to generate profits, and some never will. We maintain 3 iTunes channels, more than most firms, and we do it because we enjoy it and want to share our vast knowledge as partners. That is one of the most important lessons, which we will discuss today. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

12 Tammi 201622min

296: The Lesson in Choosing to Resign

296: The Lesson in Choosing to Resign

When I was an associate and had just joined the firm from a boutique firm, many of my colleagues from the boutique firm were also looking for new roles. Some of them were outstanding and others were terrible. Shortly after I joined the firm it was announced that some of the terrible consultants had been made offers to join the firm.  In this podcast I explain why I resigned, how the firm reacted and what both actions tell us about how we should make career choices.  It is never ever about the money. If you choose money in the short-term, you will be less wealthy in the long-term, and vice-versa.​ SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

15 Joulu 201513min

295: Why Some Firms Have Too Many Interviews

295: Why Some Firms Have Too Many Interviews

Have you ever applied to a firm that wants you to interview with 7 to 12 people? They will tell you this is because they are careful or because everyone must have a say in the decision. None of that is true. In this podcast we explain why the need for multiple interviews is a symptom of a firm that does not know what it wants and therefore cannot make a decision. Increasing the number of interviewers simply removes the accountability from any one person for making a decision, because, with no clear guidelines, no one can or wants to make a decision. It is easier to be part of 12 people making a decision versus being the sole arbiter whom will be accountable. No one wants that burden when the goalposts keep moving.​ SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

8 Joulu 20156min

294: BCG Middle East's Promotion Policy Hurts the Firm

294: BCG Middle East's Promotion Policy Hurts the Firm

When Booz was acquired by PwC, many consultants joined rival firms. BCG Middle East was a major recipient of Booz employees. In this podcast we explain a promotion tenure limit imposed by the BCG Middle East practice, which we believe was driven by the hiring of so many Booz consultants, and, with greatest respect to BCG, hurts the firm and its culture. We discuss the policy, why it defeats the principle of demonstrated competency and why it implies that BCG Middle East values the opinions of another firm disproportionately. We feel this policy should change. SIGN UP FOR EMAIL UPDATES HERE & RECEIVE FREE CASE INTERVIEW TRAINING COME HANG OUT WITH US: Facebook / Twitter / LinkedIn

1 Joulu 20157min

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