453: How to lead with authenticity (with Sabrina Horn)

453: How to lead with authenticity (with Sabrina Horn)

Welcome to an episode with an award-winning CEO, communications expert and advisor, Sabrina Horn. Get Sabrina's book here: https://amzn.to/3oNDHz9

Sabrina Horn is currently CEO of HORN Strategy, LLC, a consultancy focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She serves as an advisor and board member for a number of organizations and is a frequent speaker at industry forums and leadership conferences. She founded Horn Group, a public relations firm, with $500 and five years' job experience, becoming one of few female CEOs in Silicon Valley in the early 1990s. Over a quarter century, her firm advised thousands of executives and their companies—from the hottest startups to the Fortune 500—doing so with a special focus on authenticity. Horn Group received national acclaim as Best US Employer and Best US Tech Agency. In 2015, Horn oversaw her firm's successful acquisition by Finn Partners, a global marketing company.

Horn, as a young executive, learned about leadership on the job through two lenses: one, as CEO growing and running her firm, the other, as strategic advisor guiding her clients through their own unique business challenges. Through her journey, she learned that there are no shortcuts to achieving long term business success. Still, she confesses to having made many mistakes, and now in her first book, she shares what she learned about how to make it without faking it.

In this episode, Horn talked about the importance of honesty, humility and authenticity for business and humanity, and how leaders find the righteous path forward through this.

For leaders or individuals who believe in integrity as success' recipe, this is for you.

Make It, Don't Fake It: Leading with Authenticity for Real Business Success. Sabrina Horn: https://amzn.to/3oNDHz9

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

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180: Retail Banking

180: Retail Banking

This detailed podcast, by the engagement senior-partner, discusses the challenges and complexities of running an engagement to advise on the economics and strategy of a large micro-finance enterprise.

7 Helmi 201419min

179: Premium Books

179: Premium Books

In this podcast we discuss the detailed effort which goes into preparing the multimedia/premium management consulting books. We discuss the engagements we run and the client issues faced, the development of hypotheses, data collection, analyses, model building, client management and preparation of the final recommendation. We thereafter discuss how all of this, including the extensive video footage, is brought together to produce each of the 4 multimedia books.

1 Helmi 201415min

178: Editor's Notes

178: Editor's Notes

In this podcast we isolate the 5 most important and counter-intuitive lessons from the popular book.

26 Tammi 201421min

177: Partnership

177: Partnership

In this podcast we introduce one of our most popular books, Partnership. This is a memoir written by partner who served in that position at 2 of the big-3 firms.

20 Tammi 201413min

176: Introduction to Our Culture and Values

176: Introduction to Our Culture and Values

This detailed podcast introduces Firmsconsulting and our distinctive heritage which is best exemplified by these three quotes: "Business properly conducted could be as high a calling as anything." Marvin Bower "If you are not willing to take pain to live by your principles, there is no point in having principles." Marvin Bower "Management consulting is no individual's right as a career. It is the single greatest privilege of a business professional to earn the trust required to advise a client on his/her most pressing issues." Michael Boricki

14 Tammi 201431min

175: Peter on McKinsey Middle East With a PhD

175: Peter on McKinsey Middle East With a PhD

Peter is a PhD candidate from the USA who joined McKinsey Middle East a year ago. The striking thing about Peter is his level of confidence and the fact that he does not sound like a PhD. He is a candidate who initially pursued the USA and thereafter opened interviews at another highly competitive office where he was successful. Peters interview is more for the journey he goes through to build his confidence and learn about his potential. I have personally admired this candidate because he seems to closely follow the strong values-based path Firmsconsulting expects of our alums.

8 Tammi 201445min

174: Edward on Networking with BCG Partners

174: Edward on Networking with BCG Partners

Edward is one of the most effective networking clients in our program. Although a relatively-older candidate from a non-target school, he was able to meticulously follow our advice on networking to eventually build a very effective support network of partners and consultants at his preferred offices. This wide-ranging interview is important because it demonstrates the primacy of our networking approach. Firmsconsulting believes that if you take the time to do the appropriate due-diligence and build sincere reasons for joining an office, this sincerity will come through in any discussions. It is interesting to see how Edward developed this approach over a 5 month period through trial and error to eventually secure strong endorsements from very senior partners. On a personal note, I do believe Edward is one of the most impressive alums of our program. He is steeped in our tradition of values and ethics before all else and to us, that is what matters the most.

2 Tammi 201457min

173: Sanda on Joining McKinsey BCG et al

173: Sanda on Joining McKinsey BCG et al

Sanda is a brilliant commerce graduate from South-East Asia. She is the first person in her entire family to attend university. She taught herself English at university by watching "Friends" and "The Good Wife" among other shows, especially in-depth business media, and is the very first person from her university to ever join MBB. In this extensive interview, Sanda describes her tough background and experiences as well as her smart strategy for joining the elite consulting firms.

27 Joulu 201340min

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