463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(816)

89: Communication does not mean FIT/PEI

89: Communication does not mean FIT/PEI

We try to get our clients to understand that they are always being assessed for fit. Yet, many only pay attention to image and communication during the formal FIT/PEI interviews and then relapse into very poor communication patterns for the rest of the case. Listeners must understand that they are always being assessed for their communication, leadership, speaking etc skills, and especially during a full case when they are under the most pressure. If you keep this information in mind, good communication behavior becomes second nature to you.

21 Elo 201211min

88: McKinsey Corporate Finance

88: McKinsey Corporate Finance

Finding practice material for corporate finance cases is practically impossible outside Firmsconsulting. We have prepared this podcast outlining a training strategy any listener could follow should they be preparing for McKinsey Corporate Finance interviews. MCF interviews to be tough since candidates must demonstrate above-average strategy skills and a very high domain knowledge of finance, especially the ability to understand underlying concepts and adjust them for the realities of the market. We find this to be the main challenge for clients - getting to understand why a equation exists as it does versus merely being able to replicate the analyses.

15 Elo 201216min

87: Five Phrases to Avoid

87: Five Phrases to Avoid

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases should definitely be avoided because they cause much damage it is very hard to recover from them. We discuss them in this podcast.

9 Elo 201215min

86: Using Storytelling In Cases

86: Using Storytelling In Cases

Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner. The rule is simple: if I can remember your key messages from the interview the next day, I would make you an offer. That, of course, assumes you had passed all the other hurdles well enough. One way to be remembered is to be your answers around compelling stories using the New York Times rule of facts, facts and facts with a beginning and end.

3 Elo 201225min

85: Harsh Partners

85: Harsh Partners

Being a young business analyst or associate on the receiving end of blunt and harsh feedback from a partner is a very jarring experience. However, it is also somewhat of a compliment. I never understand this very, very important point until my mentor, a senior partner, pointed this out to me when the managing partner gave me a very time about an initiative I was running. In hindsight, this was one of the most profound lessons I had in my consulting career, and the managing partner became a huge ally when I was up for partnership.

28 Heinä 201225min

84: Anecdotes on Poor Networking Calls

84: Anecdotes on Poor Networking Calls

In this podcast we have listed some of the most common and most significant networking mistakes made by candidates. Since many of these have been made by clients, we have had an opportunity to discuss the mistakes, their motivations, the fall out and their response. Therefore, we can provide a comprehensive discussion on the implications of these mistakes. In general, no matter how badly a McKinsey partner networking call may go, you have little to fear. There are over 2,000 McKinsey partners. if you mess up, you have about 1,999 partners to start again.

22 Heinä 201218min

83: Difference between Learning and Practicing

83: Difference between Learning and Practicing

99% of clients misunderstand learning and practicing. At its essence, you cannot practice McKinsey cases until you learn McKinsey cases. Most candidates start of their case interview preparation by reaching out to colleagues and consultants to practice cases, not having gone through the learning steps. Without a good strategy of separating learning from practicing you will simply absorb what you hear in the practice sessions and none of that is designed to teach you how to do cases. You must separate the learning from the practicing.

16 Heinä 201210min

82: Sanity Checking Estimations in Cases

82: Sanity Checking Estimations in Cases

Many candidates forget to sanity-check their calculations in a case. That is a bad idea. Without a sanity-check there is no way to meaningfully assess the accuracy of your answer. More important, how you perform the sanity check is the key. All sanity-checks must involve the reduction of the answer to a number that you can intuitively compare to your own experiences. Unless you do this, you can never defend your answer.

10 Heinä 20125min

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