483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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440: The situation of not having the best undergraduate school

440: The situation of not having the best undergraduate school

In this episode, we discuss the situation of those people who may not have had the best undergraduate school, are not landing interviews, or do not impress their interviewer too well and how to fix this kind of problem. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Tammi 202213min

439: Kent Taylor, the man behind the success of Texas Roadhouse (with Travis Doster)

439: Kent Taylor, the man behind the success of Texas Roadhouse (with Travis Doster)

Welcome to an episode with the Vice President for Communications of Texas Roadhouse and Kent Taylor's close friend, Travis Doster. Get Kent's new book here: https://amzn.to/30Q9SW7 Kent Taylor was the Founder and CEO of Texas Roadhouse, one of the most successful restaurant chains in America. It was founded in 1993 and is currently operating 647 restaurants in 49 states and 10 foreign countries. In 2016 and 2018, it was recognized by Forbes as America's Best Large Employer. On the 18th of March 2021, Kent died at the age of 65; just a few months before his book was finally released in the market. In this episode, Travis Doster talks about the humble beginnings of the iconic Casual Dining food chain. He talked about how Kent made out-of-the-box strategies that contributed to the company's legendary success. He also talked about how Kent handled more than 80 rejections as he pitched the idea for his business. For business owners who are facing difficulties during these trying times, this is for you. MADE FROM SCRATCH: The Legendary Success Story of Texas Roadhouse. Kent Taylor: https://amzn.to/30Q9SW7 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

19 Tammi 202258min

438: Be a professional, don't be a business person

438: Be a professional, don't be a business person

What is your understanding of the consulting culture or philosophy? What do you think defines and separates the top consulting firms from the others? In this episode, we spoke about the real culture of consulting firms apart from what people think it is and what distinguishes great consulting firms from others. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Tammi 202224min

437: How to start shifting to the career you've always wanted - Author Program Q&A 7

437: How to start shifting to the career you've always wanted - Author Program Q&A 7

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Tammi 20224min

436: Exit opportunities

436: Exit opportunities

In this episode, we spoke about the reality of exit opportunities in management consulting. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Tammi 202215min

435: What is corporate strategy? (Strategy Skills classics)

435: What is corporate strategy? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the most important concepts you need to understand in order to advance your career. Be reminded about what is Corporate Strategy and how is it different from the other types of strategies. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Tammi 202211min

434: Brainstorming

434: Brainstorming

This episode discusses what brainstorming is in consulting and what it is not. You will learn what you should actually do when asked to brainstorm. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Tammi 20229min

433: How to handle a "horrible" client (Strategy Skills classics)

433: How to handle a "horrible" client (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could say that it is part of the journey. It can be hard to know what you should do during this situation. But it is exactly in these types of situations that we learn a lot. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Joulu 202112min

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