483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

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213: How Michael fixed a stuttering problem

213: How Michael fixed a stuttering problem

This podcast draws on the feedback of one of our principals, Michael Boricki who was a Big-3 principal and left the firm on the day after he was appointed director, to discuss the technique he used to not only fix a stuttering problem, but use the pain from fixing the problem to introduce broader, and much needed, flexibility in this communication techniques.

24 Elo 201414min

212: Vague McKinsey/BCG feedback is good

212: Vague McKinsey/BCG feedback is good

This podcast is built on a discussion we recently had with a Yale PhD. His friend, who made it to the final round of McKinsey, was told that the firm had no specific development areas for her. She just did not make the make cut and she was upset about this lack of feedback, especially having been denied a place at the firm.

18 Elo 201416min

211: Ignore the case interviewer at your peril

211: Ignore the case interviewer at your peril

It is quite common for Firmsconsulting to receive the following emails, questions or comments from clients and readers. When reading the comments below, try to think about why a reader would have these questions. In other words, what are their underlying assumptions?

12 Elo 201412min

210: Yale PhDs, Berkeley PhDs and Harvard MBAs start here

210: Yale PhDs, Berkeley PhDs and Harvard MBAs start here

Due to our longstanding relationships at Yale and Berkeley, since several Firmsconsulting mentors are Harvard alumni, our Harvard and Yale clients' involvement in the development of The Consulting Offer Season 1 and 2, students of these schools receive complimentary access. This podcast offers some unique suggestions for PhDs and MBAs from these schools to use the material. In particular, 32 Harvard MBAs were intimately involved in testing the program between December 2012 and June 2013. We discuss their experiences and advice for using the material.

6 Elo 201417min

209: Unemployed To The Big-3, Behind The Scenes

209: Unemployed To The Big-3, Behind The Scenes

Putting together the September 2013 Quarterly feature article, "Unemployed to the Big-3," was both an interesting and challenging article. It follows the new format of the Firmsconsulting Quarterly. This podcast discusses the lessons you should be taking from this article. The context for those lessons, however, is determined by the way this article was written.

31 Heinä 201428min

207: Case Interview Support

207: Case Interview Support

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews.

19 Heinä 201411min

206: Case Interview Coaching

206: Case Interview Coaching

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews.

13 Heinä 201448min

205: Case Interview Networking

205: Case Interview Networking

Networking will not lead to an interview in management consulting. That is because networking is very poorly done and treated merely as a process of asking for help and referrals. We have a very high success rate due to the unusual steps we take to prepare clients. All time allocated in this part of the training is at the sole discretion of Firmsconsulting since it is not subtracted from the 12 hours of coaching.

7 Heinä 201412min

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