487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(815)

15: Importance of Confidence in Cases

15: Importance of Confidence in Cases

We would say 90% of candidates with whom we speak do not understand what is confidence, how to build it and how to demonstrate it. We will talk about experiences we have had with candidates with weak confidence levels and what you need to consider when preparing for your own interviews.

9 Kesä 201110min

14: Did you pay $150K for a McKinsey interview

14: Did you pay $150K for a McKinsey interview

MBA programs want you to believe that joining a school like Stanford, Harvard etc in the MBA program will dramatically improve your chances of success. It will not and that is a huge myth.

3 Kesä 201112min

13: Consulting Culture

13: Consulting Culture

This is a topic which is very dear and close to me. In fact, it is why we started Firmsconsulting and run it the way we do. Very, very few people truly understand the culture of management consulting. Many existing consultants also struggle to understand the culture. Consultants are professionals, not business people. I would strongly urge you to listen to this podcast.

28 Touko 201124min

12: McKinsey, BCG etc. exit opportunities exaggerated

12: McKinsey, BCG etc. exit opportunities exaggerated

This is an important podcast because it explains how a consulting career should fit into your overall career planning. Most candidates want to work at BBM because everyone says they should. They also think they know the exit opportunities but have a very weak, and sometimes fantasized, view on exit options.

22 Touko 201114min

11: Fatal brainstorming mistake made by all

11: Fatal brainstorming mistake made by all

You are unlikely to pass a McKinsey case interview unless you can brainstorm. Consulting interviewers are ALWAYS testing for poise, confidence, structure and logic in your response. Most candidates do this well everywhere – except when it comes to brainstorming. Learn how "not" to brainstorm. This podcast looks at one of the most common brainstorming problems. A problem so common, that many simply assume it is the way to brainstorm. Fixing this problem can improve your brainstorming skills by between 5% to 30% percent.

16 Touko 20118min

10: The Strategy Study

10: The Strategy Study

McKinsey, BCG et al engagements are very different from the stories typically depicted on blogs etc. Too often the writer seems intent on explain how long the hours are and the need to do analyses. That is part of the picture but far from the entire story. Many of these stories are also written bottom-up with an associate or analyst seeing things from their relatively narrow view without a proper feel for the higher level discussions.

10 Touko 201116min

9: The Impossible Candidates Lessons

9: The Impossible Candidates Lessons

Here we talk about the unusual tactics we used to place a musician into BBM Europe who had just a master's degree in music, from an elite institute and 4 years of experience in the Arts. Lacking a business background she decided to make the transition after her marriage. The tactics are not surprising, but the execution is.

4 Touko 201119min

8: Lessons in not placing a successful Wharton MBA

8: Lessons in not placing a successful Wharton MBA

Having a brilliant profile and credentials is good, but not great. In this podcast we discuss the hurdles which caused a brilliant Wharton MBA to stumble during their interviews. Much came down to the candidate simply not understanding the consulting culture and not acting on feedback. Moreover, McKinsey, especially BCG, look for reserved leaders versus over-confidence. That balance is crucial.

28 Huhti 201119min

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