487: Innovation through customer collaboration (with Ben M. Bensaou)

487: Innovation through customer collaboration (with Ben M. Bensaou)

Welcome to an episode with a well-recognized professor, Ben M. Bensaou. Get Ben's book here: https://amzn.to/3xpI9Zb

Many people think that you need a genius leader or need to become a start-up to innovate. But we all have the potential to innovate.

In this episode, Ben speaks about everyone's role in innovation and how it can be performed like a habit in our everyday lives. He also discussed the need to develop a deeper understanding of customers and create a culture of collaborating with customers to offer the ideal combination of performance, attributes, price, and other characteristics that customers need and want, or produce a product and service with a powerful market appeal.

Ben M. Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at Harvard Business School in 1998-1999, a Senior Fellow at the Wharton School of Management in 2007-2008, and a Visiting Scholar at the Haas School of Business at the University of California Berkeley in 2013-2015.

He received his PhD in Management from MIT Sloan School of Management, Cambridge, US, and his MA in Management Science from Hitotsubashi University, Tokyo, Japan; his Diplôme d'Ingénieur (MSc) in Civil Engineering and DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organization and culture; (2) Blue Ocean Strategy and value innovation implementation, and roll out processes across the whole organization; (3) how to build social capital within firms; (4) new forms of organizations, in particular networked corporations, strategic alliances, joint ventures, and value-adding partnerships; and (5) the impact of information technology on innovation. Professor Bensaou addresses these issues from an international comparative perspective, with a special focus on Japanese organizations. Professor Bensaou's research on buyer-supplier relations in the US and Japanese auto industries won him the Best Doctoral Dissertation Award in the field of information systems and a finalist nomination for the Free Press Award for outstanding dissertation research in the field of business policy and strategy. His case studies on innovation won the 2006, 2008 and 2009 ECCH Best Case Awards (with Kim & Mauborgne). His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings. He has been a member of the Editorial Board of Information Systems Research, MIS Quarterly and MISQ Executive. He has been listed in the Who's Who in the World since 1998.

He has been consulting for Asian, European and US corporations since 1993. At INSEAD, Professor Bensaou developed two new MBA courses: 'Managing Networked Organisations' and 'Understanding Japanese Business.' He also teaches courses on Competitive Strategy, Innovation, Blue Ocean Strategy and Value Innovation, Information Technology and Comparative Management (in English and French). He was a Visiting Professor at Aoyama Gakuin University, Tokyo, where he taught his 'Information Technology and Corporate Transformation' course. He has also been teaching (in Japanese) in Executive Education programs at Keio Business School, Tokyo, Japan.

Get Ben's book here:

Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA. Ben M. Bensaou: https://amzn.to/3xpI9Zb

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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196: Case Interview Fellows

196: Case Interview Fellows

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. In every intake of 7 clients / coach, we take in 1 candidate who does not have as strong credentials on paper and usually lives in a developing economy. They may have graduated from domestic schools, have poor access to MBB, weaker grades in a few cases and even weaker GMAT scores. If we believe candidates have outstanding potential but are limited by their circumstances, we will admit them to the program to help place them. This group of candidates has a ~75% placement rate and is among our best performing group. We do however adjust the program to cater to their unique skills gaps and their development takes place over a much longer preparation period. Some of the most outstanding Firmsconsulting alums belong in this group.

14 Touko 201415min

195: Case Interview Liberal Arts

195: Case Interview Liberal Arts

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. ~10% of all clients have non-quantitative degrees such as literature, history, the arts etc. This is one of the most successful clients groups because we have the ability to teach all the skills required from a zero-base. That said, clients in this group typically take longer than normal and usually work with us for a minimum of 3 months before the interview.

8 Touko 20148min

194: Case Interview Consultants

194: Case Interview Consultants

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Consultants: ~15% of all clients are consultants typically looking to move from Deloitte, Accenture etc. ~30% of this group are ex-MBB consultants who are trying to rejoin the firm in other parts of the world, or a consultant within MBB trying to move within this group to another firm. We treat both groups differently since their development areas tend to be very different.

2 Touko 201412min

193: Case Interview Lawyers

193: Case Interview Lawyers

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Lawyers: ~10% of our client base are associate lawyers or graduates of law programs. This is a successful group yet our focus is heavy on teaching basic business principles and techniques. We use our own strategy libraries and finance courses to prepare law students with the foundation skills to tackle cases.

26 Huhti 201410min

192: Case Interview Undegrads

192: Case Interview Undegrads

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Undergraduate clients constitute ~14% of our clients at any one time. Our youngest client in this group was 18 when she joined. A key feature of our training for this client group is helping them understand the real-world implications of consulting cases, by explaining our own engagement experience. Undergraduate students tend to be weaker at brainstorming and hypotheses development which becomes a focus for this group.

20 Huhti 20145min

191: Case Interview PhDs

191: Case Interview PhDs

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Approximately 15% of our clients at any one time are PhD candidates. The training program is designed to teach PhD's skills for the team-based cases, handling estimation questions, brainstorming and full cases. Networking is another area we spend much time grooming PhD clients to handle.

14 Huhti 201410min

190: Case Experienced Hires

190: Case Experienced Hires

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Experienced hires will have the longest training program, due to the longer networking cycles. Approximately 15% of our clients are experienced hires and they work with us for between 3 to 8 months. This is a broad group including entrepreneurs, graduates with a few months experience to senior executives in Fortune 500 corporations. Our oldest client is in this group was 45 with 15 years of experience in banking. Cases tend to be heavily focused around office choices and sector specialization like BTO. Though this does not apply to younger experienced hires whom we will position as generalists.

8 Huhti 201411min

189: Case Interview Females

189: Case Interview Females

This series of detailed podcasts provides prospective applicants to our program all the information they need to put together an application package, do well in the screening interviews, and, should they be the offered a place in the Firmsconsulting program, succeed at their McKinsey, BCG et al interviews. Female candidates: We admit no less than 50% of female candidates per month's intake. This is a Firmsconsulting decision to improve the placement rate of female candidates. We apply the same screening standards as that applied for all applicants while having a broader screening pool. Our training for female clients is tailored to cater for the obstacles/challenges females consultants will encounter.

2 Huhti 201411min

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