490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience and elevate their LinkedIn profiles and personal brands. Watch this episode on YouTube.

In this expert session, Judi speaks about the best ways to present and elevate your personal brand through LinkedIn. She shares how to nurture connections, build networks, and grow your business exponentially. Judi conducted an in-depth live LinkedIn profile check to show how to better utilize LinkedIn. Throughout the session, we are expected to learn:

  • How to use your personal LinkedIn profile to grow your business
  • The most common mistakes that you must avoid on LinkedIn that are costing you business and your reputation
  • How to upgrade your LinkedIn profile and set a stage for how you want to be perceived
  • The difference between a resume-style LinkedIn profile and a resource-style LinkedIn profile
  • How to nurture your connections and grow your network
  • How to leverage company pages on LinkedIn
  • How to use LinkedIn beyond the obvious
  • How to build a routine on LinkedIn
  • Bonus hacks and tips to master LinkedIn

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them on building authority, credibility, and trust, which ultimately leads to increased revenue.

As a Forbes contributor and author of Elevate, Expand, Engage, a Refreshingly Different Approach to Winning on LinkedIn, Judi's proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove "done-for-you" services for her clients.

She is a frequent podcast guest and speaker. She has presented training and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women's Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Get Judi's book here:

Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships. Judi Hays. https://amzn.to/3ATtPeN

Grab a free chapter of Judi's book here.

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229: Why Internal Strategy Units Rarely Create Consultants

229: Why Internal Strategy Units Rarely Create Consultants

This podcast is based on the Quarterly article about the pros and cons of joining internal consulting units in banks, primarily as a substitute for careers in McKinsey or BCG.

28 Marras 201425min

228: How Great Consulting Firms Die

228: How Great Consulting Firms Die

This podcast is linked to the article about recent recruiting problems at BCG. We elevate the problem here and discuss the basic elements which lead to the decline of great firms or why smaller firms never become great.

22 Marras 201426min

227: Lessons from returning to Turkey from the USA

227: Lessons from returning to Turkey from the USA

This podcast accompanies the recent article about a Turkish client who was trying to complete her MBA and move back to Turkey BCG or McKinsey after about 15 years outside the country. The podcast was done 18 months after the article was written so we will discuss her experiences since the time we provided the initial advice in the article. In many ways, what worked to this client's benefit was her genuine sincerity when asking for helping, excellent personality and high intellect. A rare combination.

16 Marras 201421min

226: Poor Networking and Mentor-Mentee Etiquette

226: Poor Networking and Mentor-Mentee Etiquette

This podcast is linked to the recent quarterly article about the speech Marvin Bower made way back in 1964. Rather than focusing on the many useful elements of the speech, we will focus on the unifying theme of finding outstanding people, inspiring them and requiring the highest levels of conduct from them.

10 Marras 201430min

225: How Michael Would Use The Consulting Offer

225: How Michael Would Use The Consulting Offer

This is not a complex podcast. It is more a reminder. I talk through the very simple steps I would use when learning from The Consulting Offer: Read all the pages about the show Read all the session descriptions Read them again Develop my study plan Complete quizzes 0 to 9 Stick to my plan Go through sessions 1 to 23 in that order for Felix and some sessions from Sanjeev. You can also do all the cases from Samantha and Rafik. In general, go through the drop down menu of The Consulting Offer and pay attention to this page.

4 Marras 20149min

224: Picking a Mentor Who is Not the Best At their Field

224: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

29 Loka 201414min

223: Picking a Mentor Who is Not the Best At their Field

223: Picking a Mentor Who is Not the Best At their Field

This podcast is based on an off-the-record conversation I had with Felix when we were not recording The Consulting Offer. Sometimes after the 90 minute sessions we would engage in small-talk and useful things were discussed but never captured.

23 Loka 201424min

222: Using The Consulting Offer Videos Effectively

222: Using The Consulting Offer Videos Effectively

Clients using the Consulting Offer Videos fit into a neat bimodal distribution.

17 Loka 20147min

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