490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience and elevate their LinkedIn profiles and personal brands. Watch this episode on YouTube.

In this expert session, Judi speaks about the best ways to present and elevate your personal brand through LinkedIn. She shares how to nurture connections, build networks, and grow your business exponentially. Judi conducted an in-depth live LinkedIn profile check to show how to better utilize LinkedIn. Throughout the session, we are expected to learn:

  • How to use your personal LinkedIn profile to grow your business
  • The most common mistakes that you must avoid on LinkedIn that are costing you business and your reputation
  • How to upgrade your LinkedIn profile and set a stage for how you want to be perceived
  • The difference between a resume-style LinkedIn profile and a resource-style LinkedIn profile
  • How to nurture your connections and grow your network
  • How to leverage company pages on LinkedIn
  • How to use LinkedIn beyond the obvious
  • How to build a routine on LinkedIn
  • Bonus hacks and tips to master LinkedIn

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them on building authority, credibility, and trust, which ultimately leads to increased revenue.

As a Forbes contributor and author of Elevate, Expand, Engage, a Refreshingly Different Approach to Winning on LinkedIn, Judi's proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove "done-for-you" services for her clients.

She is a frequent podcast guest and speaker. She has presented training and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women's Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Get Judi's book here:

Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships. Judi Hays. https://amzn.to/3ATtPeN

Grab a free chapter of Judi's book here.

Jaksot(815)

63: Talk me through your resume, sample answer

63: Talk me through your resume, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk me through your resume, sample answer

24 Maalis 201214min

62: Why is BCG appealing to you, sample answer

62: Why is BCG appealing to you, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why is BCG appealing to you, sample answer

18 Maalis 201210min

61: Why are you interested in this office, sample answer

61: Why are you interested in this office, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why are you interested in this office, sample answer

12 Maalis 201211min

60: Why did you go to Arizona state, sample answer

60: Why did you go to Arizona state, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why did you go to Arizona state, sample answer

5 Maalis 20126min

59: Please elaborate on a weakness, sample answer

59: Please elaborate on a weakness, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Please elaborate on a weakness, sample answer

28 Helmi 201212min

58: Rules for FIT and PEI Case Interview Questions

58: Rules for FIT and PEI Case Interview Questions

In this podcast we outline some simple guidelines to use for McKinsey and BCG FIT/PEI cases. The objective is to know what each firm is for and then design the answer to address each of those points. The objective of FIT is not to deliver your life story. That is largely meaningless but unfortunately a common tactic used by many candidates.

22 Helmi 201214min

57: Strategies for Written Case Interviews

57: Strategies for Written Case Interviews

Written cases, pioneered by Monitor Deloitte, and now used by all firms are very intimidating. Written cases actually test core prioritization skills much better than verbal cases, since written case interviews can dump tonnes of data on a candidate. The trick to written cases is to have a filtering system to find the data you need from the worthless data, and of course, recognizing that not all the data is useful. Written cases mirror cases done in case-method schools like Harvard. Lots of data is provided in those cases, but not all is useful. Your job is to find the useful data and that means having a framework upfront.

16 Helmi 201218min

56: Richard Ivey Case Interview Advice

56: Richard Ivey Case Interview Advice

Richard Ivey in Southern Ontario is one of the 4 great case schools in the world - along with Harvard, IESE and Darden - and a school with which we have a deep affiliation given our client history. In recent years we have had much fewer clients, but we still retain a deep understanding of the program and receive many queries from Ivey candidates. This podcast details some of the common questions we receive from Ivey candidates in the hope it answers them all in one location. Much of the advice is counter-intuitive and we hope it helps with your own case interview preparation.

10 Helmi 201223min

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