495: Setting up scale: How to avoid voltage drop (with John A. List)

495: Setting up scale: How to avoid voltage drop (with John A. List)

Welcome to an episode with a highly regarded economist and best-selling author, John A. List. Get John's book here: https://amzn.to/3BDlHzj

In this episode, John defined scaling – an overused yet often confused word in the startup world today – and elaborated the term. He also spoke about the voltage effect and how it relates to scaling. The discussion revolved around the five vital signs that every scalable idea must possess to avoid voltage drops and gave numerous realistic examples to help us visualize each sign. John also shared the top things that we must keep in mind when making decisions related to scaling.

Professor John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on combining field experiments with economic theory to deepen our understanding of the economic science.

In the early 1990s, List pioneered field experiments as a methodology for testing behavioral theories and learning about behavioral principles that are shared across different domains. He co-authored the international best seller, The Why Axis, in 2013.

List was elected a Member of the American Academy of Arts and Sciences in 2011, and a Fellow of the Econometric Society in 2015. List received the 2010 Kenneth Galbraith Award, the 2008 Arrow Prize for Senior Economists for his research in behavioral economics in the field, and was the 2012 Yrjo Jahnsson Lecture Prize recipient. He is a current Editor of the Journal of Political Economy.

Get John's book here:

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. John A. List: https://amzn.to/3BDlHzj

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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698: Pattern Breakers: Why Some Start-Ups Change the Future (with co-founder of FLOODGATE, Mike Maples, Jr)

698: Pattern Breakers: Why Some Start-Ups Change the Future (with co-founder of FLOODGATE, Mike Maples, Jr)

Welcome to an interview with the author of Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples, Jr. In this book, Maples and coauthor Peter Ziebelman set out to discover the hidden for...

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697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

Welcome to an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his bu...

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696: Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation (with Finnian Kelly)

696: Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation (with Finnian Kelly)

Welcome to an interview with the author of Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation, Finnian Kelly. In this book, Finnian Kelly shares his step-...

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695: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

695: Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times (with Ex McKinsey and LBS lecturer, Dr. Rebecca Homkes)

Welcome to an interview with the author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Dr. Rebecca Homkes. How would you stabilize your business to withstand and ...

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694: How to Build a "People-First" Culture (with Unicorn Founder and CEO of One Planet Group, Payam Zamani)

694: How to Build a "People-First" Culture (with Unicorn Founder and CEO of One Planet Group, Payam Zamani)

Welcome to an interview with the author of Crossing the Desert: The Power of Embracing Life's Difficult Journeys, Payam Zamani. In this episode, Payam shares the most important lessons he learned f...

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693: Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence? (with Professor of Finance at London Business School, Alex Edmans)

693: Facts, Data, and Evidence: Knowing What to Trust or Can We Really Trust Evidence? (with Professor of Finance at London Business School, Alex Edmans)

Welcome to an interview with the author of May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases―And What We Can Do about It, Alex Edmans. In this book, renowned economist Alex Edm...

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692: Building an AI Meeting Assistant in Silicon Valley (with Co-Founder and CEO of Fireflies.ai, Krish Ramineni)

692: Building an AI Meeting Assistant in Silicon Valley (with Co-Founder and CEO of Fireflies.ai, Krish Ramineni)

Welcome to an interview with the CEO of Fireflies.ai, Krish Rameni. In this episode, Krish took us back to the early days of starting their company, Fireflies.ai, and how they stayed motivated despite...

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691: Solving for Why: Strategies for creating a career of purpose and meaning (with Dr. Mark G. Shrime)

691: Solving for Why: Strategies for creating a career of purpose and meaning (with Dr. Mark G. Shrime)

Welcome to an interview with the author of Solving for Why: A Surgeon's Journey to Discover the Transformative Power of Purpose, Dr. Mark G. Shrime. Solving for Why is an inspiring memoir about findin...

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