518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

Welcome to an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD

In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.

Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.

Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.

Get Ash & Hasan's book here:

The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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10: The Strategy Study

10: The Strategy Study

McKinsey, BCG et al engagements are very different from the stories typically depicted on blogs etc. Too often the writer seems intent on explain how long the hours are and the need to do analyses. That is part of the picture but far from the entire story. Many of these stories are also written bottom-up with an associate or analyst seeing things from their relatively narrow view without a proper feel for the higher level discussions.

10 Touko 201116min

9: The Impossible Candidates Lessons

9: The Impossible Candidates Lessons

Here we talk about the unusual tactics we used to place a musician into BBM Europe who had just a master's degree in music, from an elite institute and 4 years of experience in the Arts. Lacking a business background she decided to make the transition after her marriage. The tactics are not surprising, but the execution is.

4 Touko 201119min

8: Lessons in not placing a successful Wharton MBA

8: Lessons in not placing a successful Wharton MBA

Having a brilliant profile and credentials is good, but not great. In this podcast we discuss the hurdles which caused a brilliant Wharton MBA to stumble during their interviews. Much came down to the candidate simply not understanding the consulting culture and not acting on feedback. Moreover, McKinsey, especially BCG, look for reserved leaders versus over-confidence. That balance is crucial.

28 Huhti 201119min

7: English-speaking offices

7: English-speaking offices

Aspiring consultants typically struggle at this selection and arrive at the wrong strategy. When you live in a country with just one BBM office, like most countries, how do you select a 2nd, 3rd or 4th choice? How many options do you realistically have and how do you size them up? Are the UAE and Singapore your only options? This podcast addresses these issues.

22 Huhti 201114min

6: Advice on speaking like a consultant

6: Advice on speaking like a consultant

If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant.

16 Huhti 201116min

5: Families and McKinsey

5: Families and McKinsey

No one will say this, but you should not be planning a family in the formative/early years of McKinsey or BCG. While firms go to great lengths to extol the virtues of their family friendly cultures, at the end of the day, the numbers say otherwise. It is very difficult to balance family demands and the pressures of a McKinsey engagement. It is best to select phases in your life, and early in you career, focus on career building. Related: - The Consulting offer 2: The Challenges of A Chinese female PhD Purusing Consulting - Quarterly Article: Why there are so few female management consulting partners

10 Huhti 201116min

4: Anatomy of a McKinsey Networking Event

4: Anatomy of a McKinsey Networking Event

The most important piece of feedback for a McKinsey, BCG et al networking event is to do nothing. You actually want to draw as little attention to yourself as possible. Networking events are really formats where consulting firms market themselves. There are obviously exceptions, but rarely is this going to be a moment for you to market yourself. For one, there is too much happening around you and you will almost never get an opportunity to dazzle anyone. Related: The Consulting Offer season 2, Episode 1 Partner Networking and Resume Feedback Quarterly article: Networking with Management Consulting Partners

4 Huhti 201120min

3: McKinsey and BCG Networking

3: McKinsey and BCG Networking

Unless you have a stellar resume and profile, you will likely need to do some form of networking to secure an interview. Most aspiring consultants cannot network and treat networking as a "tick-the-box" set of coffee chats and phone discussions. Related: The Consulting Offer season 1, Partner Networking Emails

29 Maalis 201117min

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