518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

Welcome to an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD

In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.

Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.

Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.

Get Ash & Hasan's book here:

The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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99: Three to Five Step Brainstorming Approach

99: Three to Five Step Brainstorming Approach

Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

20 Loka 20129min

98: 3 Phrases to Annoy An Interviewer

98: 3 Phrases to Annoy An Interviewer

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case.

14 Loka 201210min

97: Using Podcast Feedback

97: Using Podcast Feedback

We produce a significant amount of podcasts with information on case interviews, PEI, FIT, brainstorming techniques etc. This information can be overwhelming and hard to prioritize for the typical listener. This podcast offers some helpful suggestions on how to use the feedback.

8 Loka 20127min

96: Estimation Cases Should Ideally Be Imprecise

96: Estimation Cases Should Ideally Be Imprecise

Many candidates are obsessed with generating correct answers in estimations they must make within cases or standalone estimation cases. This is a poor strategy. By obsessing about the final answer in a McKinsey estimation case, they ignore the structure of the estimation case which is far more important and forget why an estimation case exists in the first place - to test the ability to generate an answer with imperfect information. Listeners are strongly advised, as well, to ignore speed at the beginning and focus on good case technique.

2 Loka 20127min

95: Stressful Interview Situations

95: Stressful Interview Situations

This podcast examines the typical tell-tale signs candidates show when placed under stress in a case interview and offers suggestions on how to manage these situations. The key to managing this problem is not to reduce the stress, which may be impossible to do, but to change the way you show your stress. We also provide anecdotes on how our own clients manage, or struggle to manage, stress in their practice cases and interviews.

26 Syys 201216min

94: Consulting Rejections Are Not Equal All The Time

94: Consulting Rejections Are Not Equal All The Time

Being rejected from McKinsey and BCG is humbling, painful and possibly expensive exercise. The key is to carefully review your feedback since not all rejections are equal. Two people getting the same feedback must interpret them in vastly different ways: an MIT math PhD and Brown Arts undergrad both failing the PST (it has happened) need to take very different next steps from this outcome. Therefore, your unique profile must determine how you will interpret feedback. This podcast explores feedback and its meaning in much greater detail.

20 Syys 20127min

93: Taking Resume Feedback

93: Taking Resume Feedback

Taking resume feedback is one of the most fundamental steps as you begin your application process and case interview preparation. If done badly, no matter how well you practice for cases, you will not get the interview. Feedback refers to two parts. First, is the philosophy around how you collect the feedback. Second, is the physical steps you take as you are collecting the feedback. Both are equally important.

14 Syys 201215min

92: How to Network with a Senior Partner

92: How to Network with a Senior Partner

Networking with a partner is counter-intuitive. It is much easier to network with a McKinsey / BCG partner for at least four reasons. First, partners always return emails. Second, partners are generally willing to take a call just to explore your profile. Third, partners are less hung up on things like degrees etc. since they look deeper at a profile. Fourth, partners are accessible with easy to find details. That said, the trick to networking with partners is to treat them as a peer. As soon as you place them on a pedestal, you will kill your networking chances.

8 Syys 201213min

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