518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

518: Discover your unfair advantage (with Ash Ali & Hasan Kubba)

Welcome to an episode with startup entrepreneurs Ash Ali and Hasan Kubba. Get Ash and Hasan's book here: https://amzn.to/3Q8ctPD

In this episode, we speak about the concept of unfair advantage and the process of identifying and managing it so it's your edge over any competition. Many people have the limiting belief that they don't have something authentic to offer, but what they don't realize is that we all have unique skill sets and talents. It only takes self-awareness to realize that the ingredients to success are already within you.

Ash Ali is an award-winning serial tech entrepreneur and angel investor. Ash sold his first internet business at just 19 years old (and most recently, his Dubai-based on-demand mobile app startup in 2018). As the first marketing director of Just Eat UK, which IPO'd for £1.5 billion, he was included in the Top 250 Growth Hackers, as well as the Top 100 Asian Tech Stars in the UK. With over 20 years of hands-on experience creating and growing startups, he has consulted, advised, and invested in hundreds of startups at various funding stages. Ash is a highly sought-after international speaker and expert on digital disruption and tech transformation, and has spoken at numerous global organizations and conferences, including Salesforce, Ernst & Young, and TEDx. He is currently co-founder of Uhubs, a new skills training platform that helps entrepreneurs and professionals upskill.

Hasan Kubba is an author, entrepreneur, and startup strategist. Hasan is a specialist in technology startups, marketing, and fundraising. With his own London-based digital marketing business and startup investment experience, Hasan is particularly strong at breaking down complex business concepts into simple and effective strategies and tactics. His recent TEDx talk titled Startups, Entrepreneurship, and Unfair Advantages was voted the highest ever on the official TED subreddit. He is passionate about the future of entrepreneurship and digital disruption globally and is an in-demand startup mentor to early-stage entrepreneurs, workshop trainer, and international speaker.

Get Ash & Hasan's book here:

The Unfair Advantage: How You Already Have What It Takes to Succeed. Ash Ali and Hasan Kubba: https://amzn.to/3Q8ctPD

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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58: Rules for FIT and PEI Case Interview Questions

58: Rules for FIT and PEI Case Interview Questions

In this podcast we outline some simple guidelines to use for McKinsey and BCG FIT/PEI cases. The objective is to know what each firm is for and then design the answer to address each of those points. The objective of FIT is not to deliver your life story. That is largely meaningless but unfortunately a common tactic used by many candidates.

22 Helmi 201214min

57: Strategies for Written Case Interviews

57: Strategies for Written Case Interviews

Written cases, pioneered by Monitor Deloitte, and now used by all firms are very intimidating. Written cases actually test core prioritization skills much better than verbal cases, since written case interviews can dump tonnes of data on a candidate. The trick to written cases is to have a filtering system to find the data you need from the worthless data, and of course, recognizing that not all the data is useful. Written cases mirror cases done in case-method schools like Harvard. Lots of data is provided in those cases, but not all is useful. Your job is to find the useful data and that means having a framework upfront.

16 Helmi 201218min

56: Richard Ivey Case Interview Advice

56: Richard Ivey Case Interview Advice

Richard Ivey in Southern Ontario is one of the 4 great case schools in the world - along with Harvard, IESE and Darden - and a school with which we have a deep affiliation given our client history. In recent years we have had much fewer clients, but we still retain a deep understanding of the program and receive many queries from Ivey candidates. This podcast details some of the common questions we receive from Ivey candidates in the hope it answers them all in one location. Much of the advice is counter-intuitive and we hope it helps with your own case interview preparation.

10 Helmi 201223min

55: Inspiring Asian Client's Story

55: Inspiring Asian Client's Story

As a policy, we do not write much about our clients. However, I felt this story was worth sharing. A candidate from an unknown school, from one of the poorest developing countries in the world, lands an offer at BBM. In fact, the first from her country. I have heavily disguised her details to protect her identity. Note, this client was a Firmsconsulting Emerging Fellow, the very first and the reason we started this program, when she was admitted to our program and is part of the scholarship program we run to identify and groom outstanding individuals from the emerging markets and inner cities.

4 Helmi 201231min

54: Summer Reading Books

54: Summer Reading Books

These are the 4 books we recommend for summer reading. Two, are among the most important books for management consulting that we recommend for all management consultants. "McKinsey's Marvin Bower" is a book we recommend to every single and aspiring consultant and is the foundation of understanding the values of management consulting.

29 Tammi 20127min

53: Some Consultants mislead

53: Some Consultants mislead

This podcast discusses one of the most common problems for candidates. When consultants are indifferent, unwilling to give bad news or insufficiently informed, they can provide misleading information which costs time and money. The irony is that candidates place too much emphasis on this feedback and sometimes hurt their chances. We discuss the reasons why this happens, common phrases to be aware off and ignore and how to carefully read between the lines when accepting feedback.

23 Tammi 201219min

52: Proving our techniques on dialogue

52: Proving our techniques on dialogue

Last week we attended a graduation dinner for a candidate, who insisted we prove to her that it is possible to speak authoritatively on any subject and with zero preparation. She introduced us to a doyen of health economics to test this theory. FYI – we were not prepped in advance and do not know anything about the field. We wanted to show her techniques to manage such situations. Listen to what happens.

17 Tammi 201218min

51: Networking Mistakes

51: Networking Mistakes

Tackles some the recent problems we have seen with candidates. We have tried to stay away from conventional advice and address issues not commonly discussed. Since this is largely based on the tactics we advise our clients to follow, it is bound to be counter to the plethora of advice you find in many books and on many sites.

11 Tammi 201219min

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