533: Starting a business from scratch (with Jeff Lerner)

533: Starting a business from scratch (with Jeff Lerner)

Welcome to an episode with a renowned digital entrepreneur and founder of ENTRE institute, Jeff Lerner. Get Jeff's book here.

In this episode, Jeff discussed how he was able to build a multi-million dollar company from scratch and the key elements behind his success.

At the age of 18, Jeff started his first business after dropping out of high school and becoming a musician. After the first one failed, Jeff continued starting more businesses and failed at them too. Despite years of trying and numerous unsuccessful businesses, one of which had left him $500,000 in dept, he chose to keep going and eventually built multiple successful businesses.

Instead of retiring early, Jeff chose to spend his time inspiring and helping others build their businesses. After becoming an authority in startups, he established ENTRE institute, an online education company dedicated to helping entrepreneurs how they could start their own businesses. To date, ENTRE Institute has taught over 150,000 across the world.

Get Jeff's book here:

Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World

Enjoying our podcast? Get access to sample advanced training episode here: www.firmsconsulting.com/promo

Jaksot(816)

137: Mathematical Precision Hurts

137: Mathematical Precision Hurts

As counter-intuitive as this sounds, mathematical precision in cases hurts most candidates. Many candidates focus heavily on being mathematically correct because it is far easier to see if your answer of $230MM is the same as the prescribed answer of $250MM. It is human nature to focus on what can be easily measured versus focusing on what should be measured. Candidates tend to confuse mathematical precision with being analytic. They are not the same and candidates should focus on being analytic, as explained in this podcast.

5 Kesä 20134min

136: Speaking Advice for Cases

136: Speaking Advice for Cases

If you read forums worldwide everyone is obsessed with cracking the case. Yet, most people cannot communicate like a consultant. We hope by reading this post, candidates spend an equal, if not more, time focusing on their communication skills as well. If you cannot speak like a consultant, you cannot be a consultant.

30 Touko 20135min

135: How to Run a Case Competition

135: How to Run a Case Competition

We are not fans of case competitions. They do not teach the skills need by BCG and McKinsey nor do they matter when it comes to interviews. The dean of a European business school recently gave us carte-blanche to design the perfect case competition. This long podcast outlines the approach we took and why we followed this approach.

24 Touko 201320min

134: Rise of Asian Female PhD Candidates

134: Rise of Asian Female PhD Candidates

The rise of Asian female doctoral case candidates is one of the most important trends in management consulting. This is a large and dynamic group of case candidates who are underrepresented in consulting firms, poorly mentored and largely ignored. Consulting firms can do better to manage them, and should. We explain how and why. Since late 2011, Firmsconsulting has actively worked with PhD candidates, females in particular, to understand their unique needs and design techniques to address these needs. Much of this can be seen in Season One of the Consulting Offer with Felix.

18 Touko 201317min

133: Failing to Provide Sufficient Case Detail

133: Failing to Provide Sufficient Case Detail

Candidates are typically surprised to hear they have been declined for not providing sufficient details in a case interview. It usually surprises them since they believe they have provided more than enough case information detail. The difference comes down to how consulting firms define "detail". They are looking for facts and the relationships between issues, while candidates tend to speak in broader terms and are not very good at identifying and explaining the linkages between issues.

12 Touko 20134min

132: So-What Rule for FIT And Writing

132: So-What Rule for FIT And Writing

When thinking through a possible FIT / PEI or cover letter response, most candidates settle on the first idea that comes to mind. Future edits of this idea do not alter the idea, but merely rearrange the wording. That is a bad idea. We use the so-what rule when testing candidates. For their responses we constantly ask "so-what" until the candidate arrives at the core reason for their decision / answer. That core reason is what we want candidates to use.

6 Touko 20135min

131: Interviewers Do Not Hate Frameworks

131: Interviewers Do Not Hate Frameworks

That is true. It is myth interviewers do not hate frameworks in case interviews. Interviewers dislike the way the framework is introduced and used by the candidate. Most candidates memorize a framework, look at a case, see the loose link between both and gladly offer the framework without a proper explanation or even making adjustment to the framework. The best approach is to brainstorm unique structures for each case. However, where this is tough to do, candidates should take time to carefully adjust and integrate the framework into the case, using good communication skills.

30 Huhti 20134min

130: How To Treat Your Case Partner Well

130: How To Treat Your Case Partner Well

Your case practice partner is the most important ally you have as you prepare. The problem is that most people completely squander this advantage. They tend to be unclear about their level of preparation and commitment they are willing to make. Many arrive late to practice sessions, prepare poorly and fail to keep track of their partners performance. When a practice partners breaks contact, you are left in the position of having to transfer all that important insight about yourself to a new practice partner and that is just inefficient even if it could be done. This podcast discusses ways to manage the problem.

24 Huhti 20135min

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