546: Driving company growth through ventures (with Linda Yates)

546: Driving company growth through ventures (with Linda Yates)

Welcome to an episode with Linda Yates, the founder and CEO of Mach49, the leading growth incubator for global businesses with clients including Goodyear, Hitachi, Intel, JetBlue, Nestlé Purina, Prudential and Shell.

In Linda's new book The Unicorn Within, she empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth through teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

Linda Yate is a seasoned CEO with over 25 years of experience creating global strategy and driving innovation for large multinationals around the world. A native of Silicon Valley, Linda spent a decade as a member of the Board of Directors for NYSE-traded Sybase Inc. (now SAP) and has been a board member and advisor to many entrepreneurs and private companies. Linda was previously CEO of Strategos, pioneering the field of Corporate Innovation with Co-Founder and Chairman, Professor Gary Hamel. She is a Henry Crown Fellow with the Aspen Institute. She has been interviewed by Reid Hoffman for "Masters of Scale" and other programs.

Get Linda's book here:

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Linda Yates.

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104: Do Not Read Your Interviewer

104: Do Not Read Your Interviewer

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

19 Marras 20129min

103: Kim Kardashian on Analytics

103: Kim Kardashian on Analytics

It is impossible to read the personality of an interview and we discuss the typical errors candidates make in trying to read too much into the behavior of interviewers: quiet, asking questions, rude, etc. One thing we always caution candidates is to be wary of assuming the friendly person likes them or that the unfriendly person does not like them. Friendliness does not equate to "like" and people display their emotions in very different ways. So, if the interviewer is very friendly, it could go either way.

13 Marras 20126min

102: Religion, Politics, Culture etc.

102: Religion, Politics, Culture etc.

When interviewing with a partner or associate from a different culture, it is very easy to say something which can offend a person. Our very own clients have said seemly innocent things only to have it blow up in their face much later, and sometimes in the interview. We have a strict rule of never discussing religion, politics, culture and ethnicity with clients. This avoids topics which can offend people if the wrong things are said. The issue is not about who right, since this is an issue of personal faith and rationality does not always work. It is best to avoid these topics.

7 Marras 201215min

101: Example of Poor Case Dialogue

101: Example of Poor Case Dialogue

Interviewers can only respond to what you say, and poor communication, like in this example, not only wastes time, but is a poor reflection on your candidacy. This is a crucial point to remember. No matter how brilliant you may be, if you cannot communicate that brilliance, and do so in a manner laymen would understand, your intellect counts for little in a case interview since it is all about demonstrated competency. You must demonstrate your competency. Period.

1 Marras 201211min

100: Reading Data Exhibits in 4 Simple Steps

100: Reading Data Exhibits in 4 Simple Steps

The right way to read a graph in a case interview and a set of graphics, is not to look for each insight, but to extract the overall message. Most candidates take enormous pride in reading every insight they can find and proudly highlighting them in no particular order - and the waiting for instructions. While there is nothing wrong with this, it is not the way consultants read cases and requires someone, usually the interviewer, to guide the prioritization of the information and generation of the next steps in the case. You can impress the interviewer by weaving together the one most important message, relevant to the case, from all the data.

26 Loka 201210min

99: Three to Five Step Brainstorming Approach

99: Three to Five Step Brainstorming Approach

Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.

20 Loka 20129min

98: 3 Phrases to Annoy An Interviewer

98: 3 Phrases to Annoy An Interviewer

There are three phrases which create trouble in an interview: "I think that…" and "In my opinion…" and "But, if I look at my friends…" Not only are they defensive, and arrogant, they are also clear indicators where you are struggling in a case interview. When you use them in the wrong context, as explained in this podcast, they will make it difficult to pass the case.

14 Loka 201210min

97: Using Podcast Feedback

97: Using Podcast Feedback

We produce a significant amount of podcasts with information on case interviews, PEI, FIT, brainstorming techniques etc. This information can be overwhelming and hard to prioritize for the typical listener. This podcast offers some helpful suggestions on how to use the feedback.

8 Loka 20127min

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