559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(818)

391: The nuances of a private equity strategy

391: The nuances of a private equity strategy

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

25 Tammi 202129min

390: How to manage up / Manage your manager. Dealing with sensitive situations at work (The Consulting Offer IV)

390: How to manage up / Manage your manager. Dealing with sensitive situations at work (The Consulting Offer IV)

This is a short excerpt from The Consulting Offer IV with Sizan, episode 31. The Consulting Offer is an in depth series which helps candidates to prepare for consulting case interviews and develop foundational problem solving, leadership and communication skills. All episodes are available to Premium members on StrategyTV.com / apps and to FC Insiders on StrategyTraining.com / apps. Get free training episodes, resources and updates here: https://www.firmsconsulting.com

21 Tammi 20218min

389: Fear is not a strategy (Monday Morning 8 a.m. #11)

389: Fear is not a strategy (Monday Morning 8 a.m. #11)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

18 Tammi 202129min

388: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

388: One of the biggest strategy shifts ever in the next 10 to 20 years (Monday Morning 8 a.m. #10)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

11 Tammi 202127min

387: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

387: Netflix vs. Disney+ vs. AppleTV vs. HBO Max (Monday Morning 8 a.m. #9)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

21 Joulu 202028min

386: Consulting case interviews. FIT. The thing you are proud of. McKinsey, BCG, Bain (MBB)

386: Consulting case interviews. FIT. The thing you are proud of. McKinsey, BCG, Bain (MBB)

Consulting case interviews, FIT: McKinsey, BCG, Bain This episode is a short piece from a full session available to FC Insiders on StrategyTraining website and apps. If you would like to get access to sample episodes from StrategyTraining website, go to www.firmsconsulting.com/promo #MBB #McKinsey #caseinterviews

15 Joulu 202014min

385: What Bob Dylan Teaches Us About Digital Strategy (Monday Morning 8 a.m. #8)

385: What Bob Dylan Teaches Us About Digital Strategy (Monday Morning 8 a.m. #8)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

14 Joulu 202027min

384: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

384: Career strategies don't build themselves (Monday Morning 8 a.m. #7)

Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we're going to focus on four major themes from last week's news. To get a written copy with links to mentioned articles sign up here: www.firmsconsulting.com/promo

7 Joulu 202027min

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