635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking11 Joulu 2023

635: How to Disrupt a System That Was Built to Hold You Back (with Northwestern University Professor, Lan Nguyen Chaplin)

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work.

Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania.

She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management.

Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour.

Her article with Marsha Richins titled "Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation," won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades.

Visit Lan's website: https://lanchaplin.com/

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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775: The candidate that we took (Case Interview & Management Consulting classics)

775: The candidate that we took (Case Interview & Management Consulting classics)

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774: Brainstorming (Case Interview & Management Consulting classics)

774: Brainstorming (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss what brainstorming is in consulting and what it is not. You will learn what you should actually do when asked to brainstorm.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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773: Exit opportunities (Case Interview & Management Consulting classics)

773: Exit opportunities (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the reality of exit opportunities in management consulting.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Huhti 15min

772: Be a professional, don't be a business person (Case Interview & Management Consulting classics)

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What is your understanding of the consulting culture or philosophy? What do you think defines and separates the top consulting firms from the others?   For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the real culture of consulting firms apart from what people think it is and what distinguishes great consulting firms from others.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Huhti 24min

771: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

771: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the situation of those people who may not have had the best undergraduate school, are not landing interviews, or do not impress their interviewer too well and how to fix this kind of problem.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Huhti 13min

770: Why confidence is important (Case Interview & Management Consulting classics)

770: Why confidence is important (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the importance of confidence in management consulting and how the lack of confidence will impact your performance in crucial situations.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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769: What is to be a management consultant (Case Interview & Management Consulting classics)

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7 Huhti 18min

768: It's not always about being fast in math (Case Interview & Management Consulting classics)

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2 Huhti 12min

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