636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

Welcome to an interview with Rana Salman, M.B.A, PhD, a renowned expert in the sales industry who is transforming the performance of sales teams worldwide. With a background in marketing and years of experience in enterprise-level B2B sales, she has established herself as a trusted partner for global organizations seeking to elevate their sales strategies and execution. As the founder of Salman Consulting, LLC, Salman collaborates with midsize and Fortune 500 IT companies to create tailored sales strategies, develop compelling sales content, and deliver impactful training sessions. Whether it's in-person, through webinars, or on-demand, her expertise in sales and sales enablement ensures an optimized end-to-end customer experience that fosters loyalty and drives revenue growth.

Beyond her consulting work, Salman is a cofounder of WiSE (Women in Sales Enablement), a thriving networking group connecting female sales enablement professionals from around the world. Through WiSE, she facilitates the exchange of ideas and knowledge-sharing among industry peers. She was recognized as one of the Women Making an Impact in Enablement by Sales Enablement PRO in 2022 and named one of the Top Female Sales Practitioners for Your Next Panel, Presentation, or Podcast by Sales Hacker in 2021. Her expertise has also led her to be a sought-after guest speaker at prestigious events like the Texas Conference for Women, Sales Enablement Society Conference, and Competitive Marketing Summit.

Get Rana's book here: https://rb.gy/i7ix7c

Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Here are free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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832: Five phrases to avoid (Case Interview & Management Consulting classics)

832: Five phrases to avoid (Case Interview & Management Consulting classics)

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases s...

17 Joulu 202515min

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for netw...

15 Joulu 20259min

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss speed. Far too many candidates focus on being faster. That is another myth.   Speed is an outcome of h...

3 Joulu 20258min

829: Case length and details (Case Interview & Management Consulting classics)

829: Case length and details (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we dtalk about case length and details.    When we ask candidates for more details in their resume, fit responses...

1 Joulu 20256min

828: Career rotation vs. progression (Case Interview & Management Consulting classics)

828: Career rotation vs. progression (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about career rotation vs. progression.   Candidates always want to show improvement on their resumes in ...

26 Marras 20255min

827: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

827: Estimation = Brainstorming = Structures (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about the three core technical concepts around cases.   We always teach clients estimation technique fir...

24 Marras 20256min

826: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

826: Leadership versus teamwork answers (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we speak about leadership versus teamwork answers. If you are thinking through responses to leadership and team...

19 Marras 20257min

825: Six priorities for case interviews (Case Interview & Management Consulting classics)

825: Six priorities for case interviews (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we provide a simple set of priority areas that a novice aspiring consultant should focus upon in the building up ...

17 Marras 20259min

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