636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

636: Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions (with B2B Sales Expert, Rana Salman)

Welcome to an interview with Rana Salman, M.B.A, PhD, a renowned expert in the sales industry who is transforming the performance of sales teams worldwide. With a background in marketing and years of experience in enterprise-level B2B sales, she has established herself as a trusted partner for global organizations seeking to elevate their sales strategies and execution. As the founder of Salman Consulting, LLC, Salman collaborates with midsize and Fortune 500 IT companies to create tailored sales strategies, develop compelling sales content, and deliver impactful training sessions. Whether it's in-person, through webinars, or on-demand, her expertise in sales and sales enablement ensures an optimized end-to-end customer experience that fosters loyalty and drives revenue growth.

Beyond her consulting work, Salman is a cofounder of WiSE (Women in Sales Enablement), a thriving networking group connecting female sales enablement professionals from around the world. Through WiSE, she facilitates the exchange of ideas and knowledge-sharing among industry peers. She was recognized as one of the Women Making an Impact in Enablement by Sales Enablement PRO in 2022 and named one of the Top Female Sales Practitioners for Your Next Panel, Presentation, or Podcast by Sales Hacker in 2021. Her expertise has also led her to be a sought-after guest speaker at prestigious events like the Texas Conference for Women, Sales Enablement Society Conference, and Competitive Marketing Summit.

Get Rana's book here: https://rb.gy/i7ix7c

Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Here are free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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44: Why Most Fail the FIT Interview Outside the FIT

44: Why Most Fail the FIT Interview Outside the FIT

Many, many see fit as just 15 minutes of the full case. That is a dangerous myth. You are always being assessed for fit, even when the formal fit portion has ended. Provided you understand this, you will be fine in cases. Moreover, do not memorize answers. The main part of the fit is not the initial answer you provide, but the cross-examination which will follow, especially with McKinsey, and you can never be prepared for that.

30 Marras 201113min

43: BTO Applications and Interviews Strategies

43: BTO Applications and Interviews Strategies

This podcast addresses some of the common misconceptions candidates have, and the mistakes they routinely make for this McKinsey path. Many of this mistakes commonly arise due to the nature of the work done in BTO. We advice applicants to focus less on "what" is done and much more on "how" it is done. This is also one practice we have been most successful in placing older candidates.

24 Marras 20117min

42: Traits of Successful Consulting Applicants

42: Traits of Successful Consulting Applicants

A continuation of a podcast series we regularly update which looks at new traits and examines some in greater detail. In this posting, we spend more time looking at experienced candidates. Experienced candidates face unique and material challenges such as being out of an university recruiting cycle (out-of-cycle), having to prove their analytic skills, having to prove their ramp-up rate etc. We discuss how successful clients in our program have met these challenges and thrived.

18 Marras 201118min

41: Canadian MBA Programs for Consulting

41: Canadian MBA Programs for Consulting

This podcast provides some behind the scenes numbers about MBA program in the Great White North, as well as some tough questions candidates should ask themselves before applying. The headline is that the traditional power-house schools like Ivey and McGill have essentially fallen dramatically behind and largely rely on their alumni success versus any real weight in the current placement numbers.

12 Marras 201118min

40: Advice for Deeply Experienced Candidates

40: Advice for Deeply Experienced Candidates

This podcast looks at the profile of an older MBA candidate who has extensive oil and gas expertise. We offer some counter-intuitive advice to this candidate for their career and planning. While we use an oil and gas profile, this advice is relevant to any experienced hire and we caution candidates to think very carefully about the quality of their backgrounds when applying this advice to their own needs. The quality is what matters - not the time spent in a sector.

6 Marras 201110min

39: Converting the internship

39: Converting the internship

This podcast presents some proven strategies candidates can apply this summer. We will discuss actual internship examples from our own experiences in consulting firms, and the characteristics of the successful candidates. In particular, I will discuss of the very earliest interns I had the opportunity to hire as a principal and discuss their widely diverging careers, largely built of their internship performance.

31 Loka 201124min

38: Case Interview feedback is not gospel

38: Case Interview feedback is not gospel

Too many aspiring consultants stick too closely to the feedback provided by consulting firms after an interview. The problem with this strategy is that it assumes the feedback is truthful, useful and even designed to help you. This podcast explains how you need to go about critically evaluating the feedback you use, what to use and what to discard. This is an important podcast lest you end up chasing fictitious development areas.

25 Loka 201115min

37: Lessons from Jan 2012 Internships

37: Lessons from Jan 2012 Internships

In this podcast we extract the most important mistakes, best-practices and lessons learned from our clients who interviewed and are still interviewing through the January 2012 US MBA internships.

19 Loka 201128min

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