697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

697: How to Quickly Build a 500k+ Social Media Following (with Eric Cogorno)

Welcome to an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his business and followers.

Eric took his business from $80K to $1.5 million revenue a year -- in less than five years. He has grown an audience of 500K+ followers (and 3-5 million views every month) from zero. All the while, he decreased his work time from 60 hours a week to 10-15 hours!

In 2017, Eric Cogorno took to YouTube the experience he gleaned from giving more than 20,000 in-person golf lessons. His distinct style of clear language and simplified concepts have attracted close to 400,000 followers across his channels and many millions of view from all across the globe. He's on a mission to make world-class golf instruction available to everyone and, through the process, create the biggest and best online golf school in the world.

Born and raised in the Lehigh Valley, PA, Eric was a scratch golfer by the age of 15. He golfed through high school and at Lehigh University. He has been featured on Forbes.com and was voted as a Golf Digest Best in State Teacher.

Eric is a golf teaching professional who took his business from $80K/year teaching one-on-one lessons by the hour to a multimillion dollar golf instruction brand utilizing these same skills (and strategies). In the process, he was able to also transform his entire lifestyle – from working on the lesson tee 7 full days a week, to having freedom to work when/where he chooses – splitting his time between Pennsylvania and Florida.

Learn more about Eric Cogorno Golf here: https://www.youtube.com/c/ericcogornogolf

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(812)

68: Analyst to Partner

68: Analyst to Partner

In this podcast I examine my rapid progression up the ranks of the elite firms all the way from analyst to principal and then director. I offer anecdotes or my own experience and especially the mistakes I made, strategies I followed and the lessons I learned along the way. What you find is that analytic skill is very important early on, but being brilliant at analyses only gets you so far - and not very far at that. To push into the partnership ranks you need to have much more skills, especially the ability to influence others, take risks and build your peoples capabilities.

23 Huhti 20121h 9min

67: What is business judgement

67: What is business judgement

You cannot and will not improve your case skills from practicing case alone. "Case skills" refers to a variety of skills including body language, communication and especially business judgement. Business judgement effectively means your ability to make reasonable guesses/inferences in business situations. That largely comes from being well read. This podcast breaks down business judgement further and offers advice to improve this skill.ies.

17 Huhti 201210min

66: Follow an R&D Strategy Study

66: Follow an R&D Strategy Study

An earlier podcast discussed a fairly labor-intensive case where we needed to literally roll-up our sleeves to find and extract data, and a corporate finance study. This engagement is somewhere in-between. It discusses a study I led to help a major corporation completely redesign their entire R&D strategy and restructure their R&D division, a behemoth of a unit with little direction. I do recall this being one of the friendliest clients I have ever encountered. PhD's usually are this way.

11 Huhti 201234min

65: Discuss your analytic skills, sample answer

65: Discuss your analytic skills, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. The reality is that McKinsey will rarely ask this question directly. They will ask a simple question, not referring to leadership, but expect you to always draw out leadership, analytic, teamwork and "can-do" attributes.

5 Huhti 20129min

64: Talk about a leadership example, sample answer

64: Talk about a leadership example, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk about a leadership example, sample answer

30 Maalis 201221min

63: Talk me through your resume, sample answer

63: Talk me through your resume, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Talk me through your resume, sample answer

24 Maalis 201214min

62: Why is BCG appealing to you, sample answer

62: Why is BCG appealing to you, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why is BCG appealing to you, sample answer

18 Maalis 201210min

61: Why are you interested in this office, sample answer

61: Why are you interested in this office, sample answer

In this series of podcasts we look at each of the typical McKinsey/BCG FIT/PEI questions and provide a typical answer. Note, that while replicating this approach and standard will help you, we caution you that the main test of fit is in handling the cross-examination of your answer. Most candidates tend to be unprepared for that and we urge you to be very aware this will happen and to practice this interrogation style. You can never memorize your way out of these interrogations questions, since you cannot predict the actual question and, therefore, prepare for them. At least 20% of clients ignore this advice at their peril. Why are you interested in this office, sample answer

12 Maalis 201211min

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