Cider Chat2 Kesä 2021

275: Cider Brand Strategy

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience.

Brand Strategy for Cider

Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place.

The key is to have a strategy before you hang the "open for business" sign.

This episode is Part 2 of a four part series from the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

The 4 parts of this series

Audience
Strategy - this episode
Content
Getting into the Spotlight

In the next two episodes (276 & 277) we will discuss: Content & Getting into the Spotlight.

Mentions in this Episode

Help Support Cider Chat Please donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.

Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio , Spotify and wherever you love to listen to podcasts.
Follow on Cider Chat's blog, social media and podcast
Twitter @ciderchat
Instagram: @ciderchatciderville
Cider Chat FaceBook Page
Cider Chat YouTube

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(520)

517: What Made ACE Cider Brand Worth $40+ Million

Jeffrey House and his wife Angela founded the California Cider Company in 1993 and built ACE Cider into a nationally distributed brand before selling the company in 2021. In this Cider Chat, Jeffrey g...

14 Loka 1h 5min

516: Tasting Time | Totally Cider Tour '26 - France

What does time taste like? Join Cider Chat MC Ria on the 2026 Totally Cider Tour through Normandy, Domfrontais and Brittany, where cider, poiré, Pommeau and Calvados become a way of experiencing place...

7 Loka 56min

515: World of Cider: The Baltic Region

What happens when a cider region has the apples, but not centuries of rules telling cidermakers what cider is supposed to be? Recorded at CiderCon 2026 in Providence, Rhode Island, this World of Cider...

23 Syys 51min

514: Doing More With Lees | Ryan Monkman

Lees are more than sediment at the bottom of a tank. Recorded at CiderCon 2026 in Providence, Rhode Island, cidermaker and fermentation consultant Ryan Monkman explores how cidermakers can put lees to...

9 Syys 53min

513: Still Cider, Single Apples and Time | Sowams, Rhode Island

What happens when a cidermaker decides to do less and give cider more time? Spencer Morris of Sowams Cider Works in Warren, Rhode Island, makes cider with more than 70 apple varieties, old mechanical ...

26 Elo 1h 6min

512: Plant the Damn Apple Tree | Special Edition

Cider Chat MC Ria Windcaller reads her August eCiderNews editorial, Plant the Damn Apple Tree, reflecting on entrepreneurship, uncertainty, abundance, and what an apple tree might teach us about the t...

24 Elo 10min

511: Hungarian Cider Comes of Age | Bright Cider

Hungary may not have a centuries-old cider tradition like England or France, but that is exactly what makes its modern cider movement so exciting. In this episode, Cider MC Ria Windcaller travels to B...

12 Elo 54min

510: From Barrels to the Pub | The People's Cider Co., Michigan

Most cider makers dream of expanding their barrel program. Jason Lummen did the opposite. In Episode 510, Ria Windcaller visits The People's Cider Company in Grand Rapids, Michigan, where Jason explai...

29 Heinä 59min