EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066- Public Relations Does Not Have to Be Difficult

EEC 066-Public Relations Does Not Have to Be Difficult

Questions:

  1. How would you define PR?
  2. What should someone do "Today" to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here's another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples' opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar ('on diary')

2.Set up news alerts ('off diary')

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, "Your Press Release is Breaking my Heart"

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray

Jaksot(430)

EEC 419: Discover Your Hidden Superpower and Unlock Your Inevitable Outcome, with Randall Thames

EEC 419: Discover Your Hidden Superpower and Unlock Your Inevitable Outcome, with Randall Thames

Randall Thames is an author, CEO, and Executive Leadership Advisor of Inspirit Institute, a Concierge Executive Leader Agency providing bespoke representation for current and aspiring CEOs. How did 8...

10 Helmi 20min

EEC 418: Transforming Resistant Leaders Through Embodied Coaching, with Julius Lassalle

EEC 418: Transforming Resistant Leaders Through Embodied Coaching, with Julius Lassalle

Julius Lassalle is a leadership consultant, coach, and author based in Berlin who specializes in Embodied Leadership. After experiencing "Führungsfrust" (leadership frustration) during his 5+ years le...

3 Helmi 24min

EEC 417: From Failure to Leadership Success: Swiss International Airlines featuring Lorenzo Stoll

EEC 417: From Failure to Leadership Success: Swiss International Airlines featuring Lorenzo Stoll

If Swissair went bankrupt in the past, Swiss International Airlines in Swiss Romand is beginning to thrive with Lorenzo Stoll, and stay tuned, it is just the beginning. Dr. Katrina Burrus asked what h...

27 Tammi 19min

EEC 416: Combating a Public Health Crisis with Dr. Seth Berkley, CEO of GAVI

EEC 416: Combating a Public Health Crisis with Dr. Seth Berkley, CEO of GAVI

Dr. Seth Berkley walks us through his successful leadership journey as CEO of GAVI, the Vaccine Alliance. Tune in to learn more through Dr. Katrina Burrus's questions. What is your leadership strateg...

20 Tammi 31min

EEC 415: How to Build a Successful International Law Practice with Xavier Oberson

EEC 415: How to Build a Successful International Law Practice with Xavier Oberson

Swiss law professor Xavier Oberson discusses with host Dr. Katrina Burrus the experiences and challenges to which he now attributes his successful international law practice. Who is Xavier Oberson? Xa...

6 Tammi 23min

EEC 414: Leading Swiss Private Banks, Featuring Charles de Boissezon

EEC 414: Leading Swiss Private Banks, Featuring Charles de Boissezon

Charles de Boissezon is past CEO of Geneva headquartered Hinduja Bank, a Private Bank, and brings with him more than 40 years of International banking experience in London, Hong Kong, New York, Geneva...

30 Joulu 202524min

EEC 413: Leadership Advice from Dr. Rolf-Dieter Heuer, Past Director General at CERN

EEC 413: Leadership Advice from Dr. Rolf-Dieter Heuer, Past Director General at CERN

Have you ever questioned the very nature of existence? Have you wondered how it all started and what secrets the universe holds? For most of us, these matters are beyond our comprehension. And yet, th...

23 Joulu 202519min

EEC 412: Unlocking Empathy - What the Deaf Community Taught Me About Inclusion, with Maria Gallucci

EEC 412: Unlocking Empathy - What the Deaf Community Taught Me About Inclusion, with Maria Gallucci

Maria Gallucci is a multi-award-winning real estate agent and proud CODA (Child of Deaf Adults). Growing up as one of six hearing children raised by Deaf parents, she learned ASL before English and he...

16 Joulu 202518min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta