EEC 300: Biggest Mistakes Bad Communicators Make, with Ben Guttmann

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively.

• What are the biggest mistakes that bad communicators make?
• What are the tenants of effective messaging?
• Why do we always complicate things?
• How can we develop practices to simplify our work?
• How should we design our messages visually?

Ben Guttmann

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

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