Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!


To connect with Carina on Instagram, click HERE.

To connect with Dedcool on Instagram, click HERE.

To check out Dedcool, click HERE.


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com


Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.


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How to Prepare Your Body for Pregnancy & Boost Fertility Naturally with Dr. Ann Shippy, Functional Medicine Expert

How to Prepare Your Body for Pregnancy & Boost Fertility Naturally with Dr. Ann Shippy, Functional Medicine Expert

On today’s episode, I’m joined by Dr. Ann Shippy, Functional Medicine Expert, to talk about how to prepare your body for pregnancy and boost fertility naturally in today’s increasingly toxic world. We...

28 Huhti 52min

Breaking Into The Fashion Industry Today with Kat Collings, Editor In Chief of Who What Wear

Breaking Into The Fashion Industry Today with Kat Collings, Editor In Chief of Who What Wear

On today’s episode, I’m joined by Kat Collings, Editor-in-Chief of Who What Wear, to talk about what it really takes to break into the fashion industry today and how the industry is evolving. We dive ...

21 Huhti 52min

Healing Your Gut in a Toxic Food World, Peptides, & the Future of Health (Dr. Will Cole)

Healing Your Gut in a Toxic Food World, Peptides, & the Future of Health (Dr. Will Cole)

On today’s episode, I’m joined by Dr. Will Cole to talk about the root causes of chronic inflammation and how it impacts everything from your gut health to your metabolism, hormones, and mental well-b...

16 Huhti 58min

My Pregnancy Journey: First Trimester Recap

My Pregnancy Journey: First Trimester Recap

On today’s solo episode, I’m sharing a full recap of my pregnancy journey so far, from pre-pregnancy to my first trimester. I talk about how I prepared my body beforehand focusing on hormones, stress ...

7 Huhti 51min

The Business Mentorship Program That Actually Scales Your Business (Maggie Berghoff)

The Business Mentorship Program That Actually Scales Your Business (Maggie Berghoff)

On today’s episode, I’m joined by Maggie Berghoff to talk about the health crisis that changed the course of her life. Maggie shares her journey from working as a nurse practitioner to experiencing a ...

3 Huhti 40min

Lilly Ghalichi on Why Being a “Glamazon” is Her Greatest Business Weapon

Lilly Ghalichi on Why Being a “Glamazon” is Her Greatest Business Weapon

On today’s episode, I’m joined by Lilly Ghalichi to talk about why being a “glamazon” has been her greatest business weapon. Lilly shares her journey from law school to launching her first brand, Swim...

31 Maalis 40min

What Your Doctor Didn’t Tell You About Pregnancy Nutrition (Glucose Goddess)

What Your Doctor Didn’t Tell You About Pregnancy Nutrition (Glucose Goddess)

On today’s episode, I’m joined by Jessie Inchauspé, also known as Glucose Goddess, for her third time on the podcast to talk about what your doctor isn’t telling you about pregnancy nutrition. Jessie ...

24 Maalis 54min

How Rea Ann Silva Built a Brand That Landed in the Smithsonian (Beauty Blender)

How Rea Ann Silva Built a Brand That Landed in the Smithsonian (Beauty Blender)

On today’s episode, I’m joined by Rea Ann Silva, the celebrity makeup artist and founder of Beautyblender, to talk about how a problem she faced on set turned into one of the most iconic tools in beau...

17 Maalis 54min

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