Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!


To connect with Carina on Instagram, click HERE.

To connect with Dedcool on Instagram, click HERE.

To check out Dedcool, click HERE.


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com


Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.


Get healthy, glowing skin for fall with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at OseaMalibu.com. You’ll get free samples with every order, and free shipping on orders over $50. Head to OseaMalibu.com and use code DREAMBIGGER.

Head to hellowinx.com/dreambigger for 50% off Winx at Walgreens. That’s hellowinx.com/dreambigger for 50% off.


Get $25 off your first purchase when you go to TheRealReal.com/dreambigger



Produced by Dear Media


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(346)

2026 Glow Up Series – The Business Playbook: Tools Every Brand Should Be Utilizing, How to Build a Scalable Company, Securing Funding & More

2026 Glow Up Series – The Business Playbook: Tools Every Brand Should Be Utilizing, How to Build a Scalable Company, Securing Funding & More

On today’s solo episode, I’m back with Part Three of my 2026 Glow Up Series, breaking down the real business playbook for building a scalable brand. We talk about self-funding vs. raising capital, dif...

6 Tammi 39min

2026 Glow Up Series – Becoming Your Healthiest & Hottest Self

2026 Glow Up Series – Becoming Your Healthiest & Hottest Self

On today’s solo episode, I’m back with Part Two of my 2026 Glow Up Series, and we’re diving into what it actually takes to become your healthiest and hottest self. I break down my current wellness rou...

30 Joulu 202530min

2026 Glow Up Series – Goal Setting, Manifesting & Vision Boarding Deep Dive

2026 Glow Up Series – Goal Setting, Manifesting & Vision Boarding Deep Dive

On today’s solo episode, I’m kicking off my 2026 Glow Up Series—my annual deep dive designed to help you intentionally design the year ahead. In Part One, we’re focusing on goal setting, manifestation...

23 Joulu 202527min

Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy

Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy

On today’s episode, I’m sitting down with marketing powerhouse Raissa Gerona to unpack how she helped build Revolve into one of the most influential fashion brands of our time. Raissa shares how her c...

16 Joulu 20251h 6min

Roxie Nafousi on How to Build Unshakeable Confidence, Stop Comparison, and Show Up as Your Future Self

Roxie Nafousi on How to Build Unshakeable Confidence, Stop Comparison, and Show Up as Your Future Self

On today’s episode, I’m sitting down with bestselling author and self-development coach Roxie Nafousi to explore what true confidence looks like and how to build it from the inside out. Roxie opens up...

9 Joulu 202550min

Sara Walker AKA StyledSara on Viral Instagram Growth, Building Relationships With Brands and Winter Fashion

Sara Walker AKA StyledSara on Viral Instagram Growth, Building Relationships With Brands and Winter Fashion

On today’s episode, I’m sitting down with fashion creator and former Revolve buyer, Sara Walker—better known online as StyledSara—to trace her journey from Seattle college intern to building one of th...

2 Joulu 202551min

Solo Episode: How to Stay Healthy During the Holidays, Black Friday Hacks, & My Ultimate Gift Guide

Solo Episode: How to Stay Healthy During the Holidays, Black Friday Hacks, & My Ultimate Gift Guide

On today’s solo episode, I’m sharing my go-to strategies for staying healthy and grounded during the holiday season while still enjoying all the festivities. I dive into the non-negotiables that keep ...

25 Marras 202539min

Ty Haney on Leaving Outdoor Voices, Returning, and Launching TYB: A Masterclass in Community-Led Growth and Brand Loyalty

Ty Haney on Leaving Outdoor Voices, Returning, and Launching TYB: A Masterclass in Community-Led Growth and Brand Loyalty

On today’s episode, I’m sitting down with entrepreneur and Outdoor Voices founder, Ty Haney, to unpack her unconventional path from Boulder athlete to building one of the most influential activewear b...

18 Marras 202545min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
juristipodi
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
leadcast
yrittaja
rss-lahtijat
rss-myyntikoulu
rss-sisalto-kuntoon
oppimisen-psykologia
rss-h-asselmoilanen
rss-bisnespaiva
rss-paasipodi